Digital marketing executive

2 weeks ago

Kozhikode, Kerala, India Netstager Technologies Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Overview

We are looking for an experienced PPC Expert to manage our paid advertising campaigns across platforms such as Google Ads, Bing, Facebook, LinkedIn, and other digital channels. The ideal candidate will be responsible for strategy, execution, optimization, and performance analysis of paid campaigns to maximize ROI and achieve business objectives.

Key Responsibilities

  • Develop, implement, and manage PPC campaigns across Google, Bing, Facebook, Instagram, LinkedIn, and other platforms.
  • Conduct keyword research, competitor analysis, and audience targeting to drive campaign effectiveness.
  • Write compelling ad copies, select creative assets, and ensure brand consistency across campaigns.
  • Monitor and optimize campaign performance on a daily/weekly basis to achieve maximum ROI.
  • Track, analyze, and report campaign performance using analytics tools (Google Analytics, Data Studio, etc.).
  • Manage budgets, forecasts, and ensure campaigns are cost-effective.
  • A/B test ad creatives, landing pages, and strategies to improve performance.
  • Stay updated with the latest trends, tools, and best practices in PPC and digital advertising.

Requirements

  • Proven work experience (1–3 years) as a PPC Specialist, SEM Manager, or similar role.
  • Hands-on experience in Google Ads (Search, Display, Shopping, YouTube), Facebook Ads Manager, and LinkedIn Ads.
  • Strong understanding of keyword research, bidding strategies, and audience segmentation.
  • Proficiency in Google Analytics, Tag Manager, and conversion tracking setup.
  • Excellent analytical skills and data-driven mindset.
  • Ability to manage multiple campaigns and budgets simultaneously.
  • Certification in Google Ads (preferred).

Job Types: Full-time, Permanent

Work Location: In person

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