Brand Promotion Executive

3 days ago


Hyderabad, Telangana, India Aparna Constructions And Estates Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role Overview:

We are looking for a dynamic and strategic Marketing & Brand Executive to lead integrated marketing efforts in the Hyderabad region. The ideal candidate must have hands-on experience in both ATL (Above the Line) and BTL (Below the Line) marketing campaigns with a strong background in FMCG, Real Estate, Telecom, Banking, or Insurance industries.

Key Responsibilities:

ATL Campaign Management:

  • Plan and execute mass-media campaigns including TV, print, radio, hoardings, cinema, etc.
  • Plan and execute exclusive road shows and events across Hyderabad/Telangana based on Gather information on competitors' new project launches, including brochures and price sheets.
  • Monitor campaign reach, TRPs, impressions, and media ROI.

BTL Activation & Field Marketing:

  • Execute on-ground activations, in-store branding, outdoor promotions, events, and roadshows.
  • Participate and promote projects at various property shows in Hyderabad, Vijayawada, and Bengaluru and other states based on requirement.
  • Coordinate logistics for property show materials such as POSM and price sheets.
  • Collaborate with sales teams for region-specific promotional strategies.
  • Manage POSM movement to project sites and replenish stock as needed.

Branding & Collateral Management:

  • Develop and deploy brand communication material including brochures, flyers, banners, and promotional merchandise.
  • Maintain brand consistency across all touchpoints and campaigns.

Preferred candidate profile:

  • MBA with Marketing Specailzation
  • 3-4 years of experience in Marketing
  • Good communications Skills
  • Excellent Powerpoint Skills
  • Male professional with deep local market understanding and the ability to drive brand visibility and customer engagement.

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