
Brand Promotion Executive
3 days ago
Role Overview:
We are looking for a dynamic and strategic Marketing & Brand Executive to lead integrated marketing efforts in the Hyderabad region. The ideal candidate must have hands-on experience in both ATL (Above the Line) and BTL (Below the Line) marketing campaigns with a strong background in FMCG, Real Estate, Telecom, Banking, or Insurance industries.
Key Responsibilities:
ATL Campaign Management:
- Plan and execute mass-media campaigns including TV, print, radio, hoardings, cinema, etc.
- Plan and execute exclusive road shows and events across Hyderabad/Telangana based on Gather information on competitors' new project launches, including brochures and price sheets.
- Monitor campaign reach, TRPs, impressions, and media ROI.
BTL Activation & Field Marketing:
- Execute on-ground activations, in-store branding, outdoor promotions, events, and roadshows.
- Participate and promote projects at various property shows in Hyderabad, Vijayawada, and Bengaluru and other states based on requirement.
- Coordinate logistics for property show materials such as POSM and price sheets.
- Collaborate with sales teams for region-specific promotional strategies.
- Manage POSM movement to project sites and replenish stock as needed.
Branding & Collateral Management:
- Develop and deploy brand communication material including brochures, flyers, banners, and promotional merchandise.
- Maintain brand consistency across all touchpoints and campaigns.
Preferred candidate profile:
- MBA with Marketing Specailzation
- 3-4 years of experience in Marketing
- Good communications Skills
- Excellent Powerpoint Skills
- Male professional with deep local market understanding and the ability to drive brand visibility and customer engagement.
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