Search Engine Optimization Manager

2 days ago

Jaipur, Rajasthan, India Technoloader Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Company - Technoloader Pvt Ltd

Location - Jaipur

Timings - 9:00am to 6:30pm

5days working (sat & sun off )

Responsibilities

1. On-Page SEO:

  • Conduct comprehensive keyword research to guide content strategies.
  • Optimize website content, meta tags, headings, images, and internal links to improve search engine rankings.
  • Implement and manage SEO-friendly content strategies, including blogs, landing pages, and website copy.
  • Analyze website performance and user experience to identify areas for improvement.

2. Off-Page SEO:

  • Develop and execute link-building strategies to enhance domain authority and improve search engine rankings.
  • Manage and enhance the brand's presence through outreach, guest posting, and relationship building with industry influencers.
  • Monitor and evaluate competitors' strategies and implement improvements.

3. Social Media Optimization (SMO):

  • Integrate social media strategies with SEO efforts to drive traffic and increase brand visibility.
  • Develop and manage social media campaigns to promote content and engage with the audience.
  • Monitor social media trends and incorporate relevant practices into SEO strategies.

4. SEO Tools & Analytics:

  • Utilize SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others to track performance, analyze data, and provide actionable insights.
  • Set up and manage Google Tag Manager to track and analyze key metrics.
  • Prepare regular reports on SEO performance, website traffic, and campaign effectiveness.

5. Staying Updated:

  • Keep abreast of the latest SEO trends, algorithm updates, and best practices.
  • Attend relevant industry conferences, webinars, and training sessions to continually enhance your skills.

Qualifications:

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • Proven experience as an SEO Manager or similar role, with a track record of successful SEO campaigns.
  • Strong understanding of SEO principles, including on-page and off-page techniques.
  • Proficiency with SEO tools and platforms (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
  • Experience with Google Search Console, Google Tag Manager, and other relevant tools.
  • Familiarity with social media platforms and their impact on SEO.
  • Excellent analytical skills and experience in interpreting data to make strategic decisions.
  • Strong communication skills and the ability to work collaboratively with other teams.

Preferred Skills:

  • Experience with HTML/CSS and basic web development concepts.
  • Knowledge of PPC and other digital marketing strategies.
  • Familiarity with content management systems (CMS) like WordPress, Joomla, or Drupal.

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