Influencer & Content Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Armaara Innoventures Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us

At our brand
Maiva
, we are building a new-age plant-based nutrition brand that blends science, taste, and authenticity. Our products include
plant protein powders, ready-to-drink protein shakes, and fresh almond & oat milks
— crafted for everyday wellness and high performance.

We are available across
Amazon, BigBasket, Swiggy Instamart, Blinkit, Zepto
, and our own D2C site

Our mission is simple: to bring
pure, delicious, and wholesome plant-based nutrition
to every household, helping people make healthier choices without compromise.

Role Overview

We're looking for an
Influencer & Content Marketing Manager
who can own and lead our influencer collaborations, UGC sourcing, and content strategy. This person will be the
gatekeeper of brand voice
across external creators, freelancers, and influencers — ensuring every piece of content feels authentic, engaging, and aligned to our audience's psyche.

This role requires
equal parts relationship-building, content strategy, and execution
. You'll manage influencers big and small, source freelance creators for relevant content (fitness, recipes, lifestyle), and partner with the performance marketing team to deliver impactful creative assets.

Key Responsibilities

Influencer Marketing & UGC

  • Scout, evaluate, and onboard influencers (nano to large-scale) based on brand fit.
  • Negotiate collaborations (paid, barter, UGC-only) and assess cost vs. ROI.
  • Build long-term relationships with creators — less transactional, more ambassador-style.
  • Source nano-influencer UGC and repurpose it as authentic brand-owned content.

Content Sourcing & Strategy

  • Identify, evaluate, and coordinate with freelance content creators (recipes, fitness, lifestyle, yoga, etc.).
  • Source regular or one-off content pieces for brand channels.
  • Write briefs and scripts for influencers/freelancers, ensuring clarity and brand alignment.
  • Maintain a roster of trusted external freelancers for scalable content needs.

Content Planning & Brand Ownership

  • Plan upcoming content buckets, campaign calendars, and creative styles.
  • Collaborate with performance marketing to develop ad creatives from sourced content.
  • Oversee social media posting (captions, reels, carousels) using tools like Buffer.
  • Ensure every piece of content reflects
    our brand tone, values, and customer psyche.

What We're Looking For

  • 4–8 years of experience in
    influencer marketing, content management, or brand strategy.
  • Strong understanding of
    social media platforms, influencer ecosystems, and content trends.
  • Ability to judge influencer quotes/financials and evaluate ROI.
  • Hands-on experience sourcing content from
    freelancers and creators.
  • Great at
    relationship-building
    — values long-term partnerships over one-off transactions.
  • Strong communication skills — both in writing briefs and reviewing/approving content.
  • A team player with
    brand ownership attitude
    — thinks like the brand is their own.

Nice to Have

  • Prior experience with
    D2C or FMCG lifestyle brands.
  • Familiarity with design/copy tools like Canva, Figma, or AI writing tools.
  • Experience with influencer/creator platforms (e.g. Winkl, Qoruz, Upfluence).
  • Interest in
    health, fitness, or lifestyle
    domains.

What We Offer

  • A chance to
    own and shape the content + influencer ecosystem
    of a growing brand.
  • A supportive,
    family-like work culture
    that values relationships over transactions.
  • Freedom to experiment, innovate, and create with both in-house and external talent.
  • Direct impact: your work will shape how customers experience Maiva daily.

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