Brand Strategist

2 days ago


Kozhikode, Kerala, India novi indus Full time

Role Overview:

We are looking for a Brand Strategist who can plan, execute, and optimize marketing and advertising campaigns that strengthen brand identity and drive business growth. The ideal candidate should have a strong understanding of brand positioning, audience targeting, and paid marketing strategies.

Key Responsibilities:

  • Develop and implement brand strategies aligned with business goals
  • Plan, create, and manage marketing ad campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
  • Define brand tone, messaging, and visual consistency across all platforms
  • Conduct market research, audience analysis, and competitor benchmarking
  • Collaborate with design, content, and performance marketing teams
  • Monitor ad performance, analyze metrics, and optimize campaigns for better ROI
  • Manage ad budgets and ensure cost-effective campaign execution
  • Track brand awareness, engagement, and conversion metrics

Required Skills & Qualifications:

  • Proven experience as a Brand Strategist or in a similar marketing role
  • Strong knowledge of digital marketing and paid advertising platforms
  • Experience in campaign planning, A/B testing, and performance optimization
  • Ability to translate business objectives into impactful ad strategies
  • Strong analytical, communication, and presentation skills
  • Familiarity with tools like Google Analytics, Meta Business Manager, and ad dashboards

Preferred Qualifications:

  • Experience in a software, IT, or digital services company
  • Knowledge of SEO, content marketing, and social media strategy
  • Ability to manage multiple campaigns simultaneously

Job Type: Full-time

Work Location: In person


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