CBS - BMC - Content Services - Supervising Associate-Social Media Content
1 day ago
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Discipline-Content Services
Role Type-Social Media Content
The opportunity
EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers and editorial managers. People in the team provide support for key global EY publications and campaigns.
The Supervising Associate — Social Media Content will help drive cohesive, inspiring and sustainable content strategies that elevate the social media presence and reputation of EY leaders. With your exceptional storytelling skills and strong understanding of the digital/social media landscape, you create compelling, engaging and on-brand content that reflects the unique and consistent voice and personality of the leaders. A creative problem solver, you are comfortable advising leaders in situations of ambiguous direction, multiple strategic goals and diverse points of view.
Your key responsibilities
Drive the content strategy to build and amplify the social media presence of executive leadersManage and maintain the content calendar for executive leadership groupCreate impactful content across multiple formats such as blogs, articles, posts, talk tracks, podcast scripts, video scripts, etc.Ensure that the content is of top-notch quality, consistent and aligned with EY's purpose and editorial strategyProvide recommendations based on the performance of the social media profile and emerging narratives and trendsRepurpose content to meet the needs of diverse audience and platformsProvide copywriting support for high-visibility EY programs and campaignsCollaborate with design teams to ensure that content and design complement each otherSuggest improvements to the tone and structure of the contentEnsure the content is compliant with EY legal and social media guidelinesSkills and attributes for success
This role requires exceptional writing skills; experience in creating well-researched business content that promotes the brand; and the ability to build strong, trusted relationships with stakeholders.
Key skills required to excel in this role:
Adept in creating engaging, inspiring and persuasive B2B contentProven record in managing high-profile social accounts for leadersDeft in devising an engaging narrative technique to communicate impactful business stories as well as personal, motivational storiesGood understanding of content strategy principles and processesDeft in writing, editing and has a way with wordsExperience across a range of digital, social and integrated mediaStrong conflict resolution, negotiation, influencing and persuasion abilitiesAbility to build and leverage relationships with and influence multiple internal groups across all levels of the organizationTo qualify for the role, you must have
Bachelor's or master's degree, preferably in English literature or mass communicationStrong knowledge of content strategy and development and be well-versed with online reputation management skills within the modern digital landscapeUp-to-date understanding of social platforms (Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest etc.)Sharp knowledge of SEO principlesAt least 8-9 years of relevant experienceIdeally, you'll also have
Creative agency, advertising or Big Four experienceUnderstanding of measurement and analytics of social media and website contentTechnologies and tools
Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChangeExperience with social media management systems (e.g., Sprinklr, Hootsuite)What we look for
Passion to tell stories that inspire action and build engagementExcellent interpersonal and written communication skillsAbility to understand and articulate complex business ideas in an engaging, audience-friendly styleHands-on experience creating content for ads, brochures, magazines, flyers, websites, videos, blogs and social mediaGrowth mindset who loves to collaborate, ideate and deliver breakthrough workAn intuitive understanding of behavioral and digital trendsExperience working with global clientsCreative problem-solving mindset with a flexible can-do attitudeStrong organizational and project management skillsWhat we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.Success, as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
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