Growth Marketing Manager

Required Experience

4 - 8 Years

Skills

SQL,

A/B testing,

GA

• 1 more

Are you passionate about solving roadblocks & challenges faced by MSMEs in India?

MSMEs contribute significantly to India's total GDP. 90% of India's ~$1 Trillion Retail Market is controlled by Micro, Small & Medium Enterprises (MSMEs). Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/kiosks/homes, scattered all over the country. We at Khatabook, have a vision to empower MSMEs and help them increase their incomes. We have built a product that brings efficiency in MSME operations by providing them easy to use tools to manage their receivables, inventory and billing which creates transparency in their cash flow. Within the Khatabook platform, we have also enabled the facility to take loans for their short term working capital needs for select Khatabook users that are displaying good credit behavior. Our app has been downloaded over 100 Million times with a monthly active user base of 8 Million+ which are adding 220 Million+ transactions with a transaction value of $18 Billion.

Why work with us?

People are our biggest asset At Khatabook, every one of us is a dynamic superstar. We have carefully bred an ecosystem which hires nothing but incredibly and exceptionally talented people who can dream, collaborate, experiment, and break new ground. We're a strong team that looks out for each other.

Your role:

As the Growth Marketing Manager, you will lead end-to-end growth initiatives across user acquisition, onboarding, engagement, and retention for Khatabook Loans. You'll collaborate with product, data, design and operations teams to define marketing strategies backed by analytics, experiments, and creative storytelling that resonates with Indian merchants.

What would you do at Khatabook?

• Drive Growth: Lead cross sell campaigns through paid & organic channels; optimize campaigns based on funnel performance and ROI.
• Retention & Engagement: Develop lifecycle marketing strategies including onboarding flows, email/SMS/WhatsApp communications, and in-app nudges to boost user engagement and loan repayment rates.
• Data-Driven Decision Making: Use analytics tools and experiments to identify opportunities, set KPIs, and track impact; build dashboards to monitor performance.
• Experimentation & A/B Testing: Design and execute growth experiments to continuously learn and refine messaging, targeting, and product-market fit.
• Content & Messaging: Craft user-centric content, messaging frameworks, and creative assets that align with the needs of small businesses across regions.
• Collaboration: Work closely with product, engineering, data science, and customer support teams to ensure campaigns are aligned with user experience and business goals.
• Partnerships & Ecosystem Growth: Explore new distribution channels, strategic partnerships, and cross-promotions to expand Khatabook Loans' reach.
• Budget Ownership: Manage and optimize marketing spends to maximize growth while ensuring efficiency and scalability.

What are we looking for ?

• Experience: 4–8 years in growth marketing, preferably in fintech, lending, or B2B products; hands-on experience with acquisition channels and user retention.
• Data-Savvy: Comfortable with analytics tools (GA, Mixpanel, Amplitude, etc.), SQL, and experimentation platforms.
• Customer-Centric: Able to translate customer pain points into actionable strategies and compelling campaigns.
• Strategic Thinker: Balance long-term vision with tactical execution; capable of prioritizing and experimenting without losing sight of business goals.
• Collaborative: Proven ability to work across teams, influence without authority, and communicate clearly.
• Bias for Action: Thrive in a fast-paced environment, own projects end-to-end, and take initiative.
• Creative Problem Solver: Able to craft innovative campaigns that differentiate us in competitive markets.

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About Company

About Khatabook

We exist to empower India's 60 Million strong MSMEs. Our users' motives, methodology, expectations and behaviour are significantly different from our own when they interact with the internet and technology ecosystem which makes it harder to build for them, to solve that. Our first offering – is an Android App that has been downloaded over 10 crore+ times, which has resulted in having an active merchant base of over 9 million users.

As more businesses are adopting digital for business than ever before, Khatabook's goal can be summed up simply - Empowering merchants by simplifying their business by

• Building a complete business management platform.
• Helping businesses increase their incomes by providing them the power of technology and ammunition of insights & digital reports.
• Offering a platform catering to the specific needs of the MSME space.

We are an equal opportunity workplace. We expect your authentic, original selves at work always and stand against discrimination on the basis of caste, creed, gender, religion or background.

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