Digital Marketing Manager from FMCG Background

2 days ago

Gurgaon, Haryana, India ETHICS GROUP OF COMPANIES Full time ₹ 6,00,000 - ₹ 12,00,000 per year

We are hiring for the role of
Digital Marketing Manager from FMCG Background
for
Gurgaon
location.

Experience: 4 Years - 6 Years

Salary: Upto 10 L.P.A.

Key Responsibilities:

· Develop and implement comprehensive digital marketing strategies to achieve company objectives, with a focus on driving traffic, engagement, and conversions.

· Plan and execute digital marketing campaigns across various channels, including website management, SEO/SEM, social media, email, and display advertising.

· Must possess proficiency in managing a monthly marketing budget ranging from 15 to 20 lakh.

· Manage and optimize the company's website to enhance user experience, increase organic traffic, and improve conversion rates.

· Oversee the company's social media presence across all digital platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

· Create engaging content for social media posts, blog articles, email newsletters, and other digital marketing channels.

· Monitor and analyze key performance metrics to track the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.

· Stay up-to-date with the latest trends and best practices in digital marketing, search engine algorithms, social media platforms, and online advertising techniques.

· Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to align digital marketing efforts with overall business goals.

· Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.

Qualifications:

· Bachelor's degree in Marketing, Communications, Business, or a related field.

· Minimum of 4 years of experience in digital marketing, preferably in direct-to-consumer (D2C) brands.

· Proven track record of planning and executing successful digital marketing campaigns that drive results.

· Strong understanding of digital marketing channels, including SEO/SEM, social media, email marketing, content marketing, and online advertising.

· Proficiency in website analytics tools (e.g., Google Analytics), social media management platforms and email marketing software.

· Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms.

· Analytical mindset with the ability to interpret data, analyze trends, and generate actionable insights.

· Creative thinker with a passion for innovation and experimentation in digital marketing.

· Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

· Ability to work independently and collaboratively in a fast-paced, team-oriented environment.

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