Digital Marketing Manager

1 week ago

Gurgaon, Haryana, India Veeba Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities:

  • Devise strategy, including planning, budgeting, reporting, and execution across Google, Facebook, OTT, and other digital channels to drive brand awareness and salience.
  • Create and implement a digital marketing strategy to drive traffic, conversions, and revenue for the D2C channel.
  • Own and deliver D2C growth while maintaining efficiency on CAC, ROAS, and AOV.
  • Set up attribution models and multi-channel tracking as necessary to build actionable insights.
  • Develop a robust digital reporting framework, analytics, and ROI tracking to optimise and improve our marketing investments.
  • Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation, and planning.
  • Scout and implement industry best practices.

What are we looking for?

  • Work Experience:
    2–5 years of work experience in high-growth B2C start-ups or established FMCG brands.
  • Proven performance-driven digital marketing experience across Google Search, Display, App Campaign, and Social Channels.
  • Well-versed in conversion optimisation and online customer acquisition.
  • Familiarity with website analytics tools (e.g. Google Analytics) and Shopify.
  • Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics.
  • Ability to work in high-performance teams with cross-functional stakeholders and collaborators.
  • Experience in managing agency teams to deliver on performance goals
  • Excellent team player with excellent written and verbal communication skills

What's On Offer

  • Immense opportunities to learn and grow
  • Chance to drive the digital marketing for one of the fastest-growing FMCG brands in the country
  • Industry-par compensation

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