area manager

Job Description

Career Area:
Sales

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Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

As part of the newly created DACS Division, this role of China India South Asia Area Manager leads a team of Digital Adoption Representatives (DARs) focused on accelerating the adoption of Caterpillars digital products for China India South Asia dealers. This role is pivotal in aligning digital strategies with dealer priorities, gathering feedback to improve product offerings, and developing a high-performing team of dealer facing digital reps.

Responsibilities Strategic Leadership & Dealer Alignment

• Responsible for driving digital transformation and product adoption for China, India, and South Asia.
• Establish alignment with dealer leaders on the Dealer Digital Roadmaps and ensure execution is in line with aligned digital priorities.

Performance & Impact

• Build and lead a team of high performing Digital Adoption Reps who serve as trusted advisor for dealer digital acceleration.
• Lead the alignment of digital goals and targets with dealer digital leaders. Collaborate with district teams, Industry to ensure alignment and adoption goals and support dealer success.
• Monitor and report on adoption metrics and KPIs, ensuring measurable impact on dealer engagement and customer success.

Product Feedback & VOC Integration

• Proactively lead execution priorities by identifying areas of improvement and roadblocks to adoption and lead to resolution.
• Create a structured process to gather VOC/VOD to drive digital adoption.
• Partner with Product Adoption Consultants (PACs) to ensure feedback is translated into actionable insights for product improvement and actions to drive digital adoption.

Team Development & Enablement

• Develop and lead DARs, ensuring they are equipped with the tools, training, and strategic guidance needed to succeed.
• Drive onboarding and continuous learning initiatives, including role-based enablement and modern training resources.
• Foster a culture of collaboration, accountability, and regional expertise, ensuring reps are deeply engaged with dealer digital teams.

Key Skills Customer Focus

• Drives a customer centric culture and proactively reviews digital adoption from a customer lens. Drive deep understanding of customer needs and expectations.
• Link organizational objectives and priorities to customer needs and expectations.
• Drives strategic feedback and input into Cat & dealer digital roadmaps.

Digital Products & Solutions Knowledge & Value

• Drives focus on clearly communicating value of digital products and solutions to dealers and customers.
• Leads strategic discussions with dealers and the team with ability to connect the digital ecosystem and solutions.
• Ensures DARs and dealers are up to speed on current status, product updates and upcoming features.

Decision Making and Critical Thinking

• Ability to accurately analyse situations and reach productive decisions based on informed judgment.
• Drives clarity on Roles & Responsibilities within team and alignment with key stakeholders.
• Recognizes, clarifies, and ensures clear prioritization with the team.
• Identifies risks early and ensures effective mitigation plans are outlined and executed.
• Evaluate trade-offs and make informed decisions that balance short-term needs with long-term goals.

Effective Communication

• Provides clear, timely and actionable feedback.
• Accepts feedback openly and applies it to improve communication.
• Delivers effective and impactful communication to address the ask and suited to the audience.
• Articulates own position with clarity and confidence. Shows respect for others perspectives.
• Presents position clearly, backed by logic and relevance.

Influencing & Relationship Management

• Ability to impact decisions, behaviours, and perceptions within and beyond your organization through strategic communication, credibility, and emotional intelligence.
• Build and maintain constructive, collaborative relationships across diverse individuals, teams and stakeholders.
• Resolve conflicts, influence, and maintain credibility across functions.

Technical Expertise

• Foundational understanding of relevant technologies and their applications.
• Actively pursues learning opportunities to maintain and enhance technical proficiency in support of excellence.
• Shares real-world examples or case studies that illustrate technical problem-solving and innovation towards digital adoption & customer success.
• Shows initiative by seeking out and preparing for new technical assignments, embracing challenges as opportunities for growth.

Additional Information:

• Travel for this role is estimated at 40 PERCENT within APD region.
• There is no relocation and no Visa sponsorship.

Posting Dates:
October 30, November 13, 2025

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.

Locations:
BEIJING, BEIJING / SHANGHAI, SHANGHAI, CHINA

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