Opening For GM

7 days ago

Mumbai, Maharashtra, India Club Mahindra Full time ₹ 12,00,000 - ₹ 36,00,000 per year
  • We are looking for a dynamic Head of Social Media to lead Club Mahindra digital storytelling.
  • This is a leadership role for someone who can transform our resorts into aspirational lifestyle destinations through content, community, and creativity.
  • The ideal candidate will not only understand the evolving landscape of digital media but will also be a travel aficionado, writer, aesthete, and trend-spotter, passionate about making Club Mahindra synonymous with premium leisure.

Role & responsibilities:

Brand Storytelling & Strategy

  • Design and execute a distinctive social media vision that elevates Club Mahindras brand and makes our resorts aspirational.
  • Build a strong narrative voice that blends travel, lifestyle, design, and premium experiences.

Content & Creative Leadership

  • Lead a team of agency creators, writers, and designers to craft compelling visuals, short-form videos, and long-form stories.
  • Develop campaigns that integrate seamlessly across Instagram, YouTube, X, LinkedIn, and emerging platforms.
  • Infuse storytelling with aesthetic finesse, creativity, and narrative depth.

Community & Engagement:

  • Build and nurture a loyal digital community of travel enthusiasts, influencers, and members.
  • Drive engagement by creating authentic conversations and storytelling formats.

Innovation & Trendspotting

  • Stay ahead of digital trends, new platforms, and cultural moments to ensure Club Mahindra remains contemporary and premium.
  • Experiment with immersive formats like reels, AR/VR travel experiences, live sessions, and podcasts.

Performance & Growth

  • Own KPIs across reach, engagement, conversions, and brand sentiment.
  • Collaborate with PR, brand, and digital marketing teams for integrated campaigns.

Preferred candidate profile:

  • 10-15 years of experience in social media / digital marketing with at least 4 years in a leadership role.
  • Background in creative agencies, premium consumer brands, hospitality, travel, or lifestyle sectors.
  • Strong storytelling and writing skills; ability to turn experiences into compelling narratives.
  • Aesthetics-driven, with a deep appreciation for design, photography, and premium branding.
  • Passionate traveller who understands how to communicate experiences with authenticity.
  • Leadership skills to build, inspire, and grow a high-performing content team.

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