Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Intriant HR Services Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Overview The Digital Marketing Manager for Interior Design plays a crucial role in shaping the online presence and marketing strategies of our interior design services. This position involves developing and implementing comprehensive digital marketing campaigns that drive brand awareness, engagement, and lead generation. With a focus on both creativity and analytical thinking, the manager will oversee all aspects of digital communication, including social media, email marketing, content marketing, and paid advertising. This role requires a deep understanding of the interior design industry and the unique needs of potential clients. By leveraging industry trends, market research, and innovative marketing strategies, the Digital Marketing Manager will help to establish the brand as a leader in interior design solutions, ensuring that our offerings resonate with targeted audiences across various platforms. Key Responsibilities
  • Develop and execute digital marketing strategies tailored for the interior design sector.
  • Manage social media accounts and create engaging content that drives audience interaction.
  • Conduct SEO audits and optimize website content for search engines.
  • Design and implement email marketing campaigns to nurture leads and retain clients.
  • Analyze and report on campaign performance using analytics tools.
  • Coordinate with graphic designers and content creators to align marketing materials with brand standards.
  • Oversee PPC campaigns to ensure optimal ROI and conversion rates.
  • Collaborate with the sales team to align marketing efforts with lead generation goals.
  • Regularly review market trends and competitors to identify opportunities and challenges.
  • Manage budget allocation for various digital marketing initiatives.
  • Engage in online community building and foster relationships with industry influencers.
  • Coordinate webinars and online events to showcase design expertise.
  • Maintain and update the company website to reflect new projects and services.
  • Utilize customer feedback to improve marketing strategies and offerings.
  • Conduct training sessions for team members on digital marketing best practices.
Required Qualifications
  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum of 3-5 years of experience in digital marketing, preferably in the interior design industry.
  • Proven track record in managing successful digital marketing campaigns.
  • Strong understanding of SEO, PPC, and social media advertising.
  • Experience with email marketing platforms and analytics tools.
  • Excellent communication and interpersonal skills.
  • Creative thinking with a keen eye for design and aesthetics.
  • Familiarity with project management tools and methodologies.
  • Ability to work independently and as part of a team.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Analytical skills to assess and interpret data effectively.
  • Knowledge of graphic design software is a plus.
  • Up-to-date knowledge of digital marketing trends and technologies.
  • Ability to adapt and pivot marketing strategies based on changing conditions.
  • Passion for interior design and understanding of design principles.

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