Jr. Buyer and Planner

6 days ago

Mumbai Metropolitan Region, India Excellent Publicity Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Company Description
Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey.

Website -

Linkedin -

Instagram -

Experience
0.6 to 2 years

Job Summary
We are looking for a dynamic and detail-oriented Non-Traditional Media Planner & Buyer to strategize, negotiate, and execute innovative media campaigns across non-traditional platforms including transit media, ambient media, in-cinema branding, mall branding, airport branding, and other experiential formats. Role requires a strong understanding of unconventional media opportunities, vendor ecosystems, and effective brand integrations.

Roles & Responsibilities

  • Plan, buy, and execute non-traditional media campaigns for both new and existing clients.
  • Create detailed media plans aligned with client objectives (brand awareness, recall, engagement, etc.).
  • Maintain flowcharts, buying guidelines, budget summaries, campaign calendars, and competitive reports.
  • Coordinate day-to-day campaign implementation, optimization, and performance tracking.
  • Develop innovative media strategies that leverage unconventional formats to enhance client brand presence.
  • Work closely with the sales team to understand client briefs and develop bespoke media solutions.
  • Identify new and emerging non-traditional media formats and evaluate their potential for client campaigns.
  • Build and maintain strong relationships with vendors and media owners across India.
  • Conduct timely market research to understand audience behavior and media consumption trends in non-traditional media formats.
  • Ensure timely and efficient execution of campaigns, including vendor coordination, approvals, billing, and reporting.
  • Monitor media performance and generate post-campaign reports with insights and learnings.
  • Coordinate with the operations team to ensure accurate implementation on-ground.
  • Support business development efforts with innovative media ideas and pitch support.

Key Skills Required

  • Proven experience in Non-Traditional Media Planning, Buying & Execution (Transit, Ambient, Cinema, Mall, etc.).
  • Strong understanding of unconventional media platforms and brand integration opportunities.
  • Excellent verbal and written communication skills for client and vendor coordination.
  • Strong negotiation and relationship-building skills.
  • High attention to detail with organizational and multitasking abilities.
  • Analytical mindset with a focus on results and campaign performance.
  • Proficiency in MS Office (Excel, PowerPoint) and planning tools.
  • Ability to work under tight deadlines and manage multiple campaigns simultaneously.
  • Self-motivated with a passion for executing innovative ad campaigns.

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