Marketing Automation Specialist

We are looking for a detail-oriented Marketing Automation Specialist to join the Marketing team. In this role, you will be responsible for managing the marketing pipeline, including sourcing, qualifying, nurturing & managing demand generation (acquisition thru retention). Build, activate and measure omnichannel marketing campaigns to deliver on the goals. Drive leads to a sales rep or online purchase transaction.

About the Role:

In this role as a Marketing Automation Specialist, you will:

• Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.
• Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates.
• Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams.
• Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time.
• Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
• Utilize strong project management skills to track and deliver critical marketing execution projects on time.
• Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
• Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals.
• "Manage-up" with senior staff.
• Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth.
• Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR's businesses.
• Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments.
• Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition.
• Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.
• Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each.
• Stay current on industry developments, new product offerings and digital technology trends.
• Maintain required certifications
• Shift Timings: 1 PM to 10 PM (IST)
• Work from office for 2 - 3 days in a week (Mandatory)

About You

You're a fit for the role of Marketing Automation Specialist, if your background includes:

• Bachelor's degree required.
• Must have at least 3-6 years of working experience in marketing automation platforms.
• Proficiency in Eloqua, Marketo and Salesforce.
• Intermediate proficiency in Excel, Diagram Software, JavaScript, CSS and HTML.
• Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.
• Strong project management skills working environments in highly matrix organizations.
• Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred).
• Exposure to Gen AI.
• Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization.
• Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building.
• Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action plan.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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