Staff Business Analyst

2 days ago

Bengaluru, Karnataka, India Barracuda Networks Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Youll be the day-to-day analytics partner for Demand Gen, Web, Events, and ABM. Your job: describe and diagnose performance across the funnel and recommend specific actions to improve itusing Power BI, Marketo, GA4, Demandbase, Databricks, AEM, Salesforce and Google Ads.

What youll be working on

Own monthly/weekly readouts: traffic lead MQL SAL/SQL Opp Pipeline/Revenue; segment by route, geo, product, and account tier.

  • Diagnose funnel bottlenecks (e.g., MQLSAL drop-offs, slow velocity) and recommend fixes with expected impact.
  • Build stakeholder-facing Power BI dashboards that emphasize actions and trends (not charts-for-charts-sake).
  • Evaluate Google Ads and paid social pacing/efficiency; recommend reallocations and negative keyword expansions.
  • Analyze Demandbase account engagement to suggest audience refinements, creative tests, and outreach timing.

What you bring to the role

Hard

  • Strong SQL (Databricks) and Power BI (DAX, measures, drill-through, row-level filters).
  • Hands-on Marketo and GA4 reporting; comfort interpreting Demandbase account signals.
  • Experiment readouts (A/B, holdout), cohort and funnel analysis, basic forecasting in Excel/Power BI.

Soft

  • Stakeholder management and expectation-setting; communicates caveats and confidence clearly.
  • Bias to action; turns analyses into prioritized recommendations with trade-offs.
  • Collaborative across Marketing Ops, RevOps, and channel teams.
LI-hybrid

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