Senior / Lead - Field Marketing

4 days ago

Chennai, Tamil Nadu, India Everstage Inc. Full time US$ 1,00,000 - US$ 1,60,000 per year

Field Marketing Specialist We're looking for a dynamic, organized, and execution-driven Field Marketing Specialist to lead the charge on event-driven brand experiences and pipeline generation. This is a high-ownership role where you'll manage multiple field and digital marketing campaigns end-to-end, working cross-functionally to bring engaging, results-driven initiatives to life. You'll play a key role in amplifying our brand presence, generating leads, and enabling sales success across key US markets.
What You'll Own In-Person Events (Trade Shows, Dinners, Customer Meetups)
  • Plan, execute, and optimize memorable field events including trade shows, executive dinners, and customer gatherings across North America.
  • Own the full project lifecycle: research, budgeting, venue sourcing, vendor negotiation, creative direction, logistics, speaker coordination, post-event analysis.
  • Work closely with Sales, RevOps, and Marketing teams to align events with pipeline goals and regional sales strategies.
  • Track and report event performance based on SQLs, pipeline contribution, revenue influence, and ROI.
  • Maintain and manage event assets — collateral, booth materials, giveaways, branded merchandise — ensuring timely logistics and quality execution.
  • Build relationships with key stakeholders, industry partners, and executive decision-makers to strengthen brand impact.
Digital Experiences (Webinars, Podcasts, Virtual Summits)
  • Develop and drive webinar and virtual event strategies aligned with core marketing and GTM goals.
  • Identify relevant themes, speakers, and formats that resonate with our ICP.
  • Manage the full process from content planning and speaker outreach to promotional campaign development and event execution.
  • Write compelling copy for landing pages, emails, and social campaigns to boost attendance and engagement.
  • Leverage analytics to assess campaign impact and continually improve reach, content quality, and conversion rates.
  • Own and report on metrics such as registrations, attendance rate, engagement, and marketing-influenced pipeline.
What We're Looking For
  • 2–4 years of proven experience managing field marketing initiatives including trade shows, online events, and webinar campaigns in a fast-paced B2B environment.
  • Prior B2B SaaS or enterprise tech marketing experience is highly preferred.
  • Demonstrated ability to juggle multiple projects simultaneously - this is a must.
  • Strong sense of ownership with the ability to independently lead campaigns and take full accountability for success metrics.
  • Highly organized with a structured approach to campaign planning, documentation, and execution.
  • Analytical mindset — able to connect actions to outcomes, derive insights from data, and improve campaign effectiveness.
  • Excellent communicator and collaborator; you thrive in cross-functional settings and know how to bring stakeholders along.
  • A natural storyteller who can articulate brand value through events and experiences.
Why This Role Matters In this role, you won't just execute someone else's ideas — you'll own your campaigns from start to finish. You'll help shape the way our brand shows up in the world and directly contribute to our GTM pipeline. If you're a creative operator with a knack for logistics, storytelling, and cross-functional orchestration, this is your playground.

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