
Social & Community Lead
1 week ago
Role & responsibilities
To build and lead Spin-Dhamakas social presence and community ecosystem in India, driving engagement, trust, and brand advocacy even before the product launch, and then scale community-driven acquisition and retention post-launch.
Key Responsibilities
- Social Media Strategy & Execution
Develop content calendar covering gaming industry trends, cricket tie-ins, entertainment insights, and responsible play.
Manage presence across Instagram, Facebook, YouTube Shorts & Twitter Tier 2/3 penetration in mind.
Run interactive campaigns (polls, quizzes, reels, memes, fan shoutouts). - Community Building & Engagement
Build and moderate Telegram & WhatsApp groups to drive pre-launch buzz and nurture early adopters.
Identify and onboard regional micro-influencers (Hindi, Tamil, Telugu & other vernacular language creators).
Create super fan programs to reward high-engagement users. - Brand Positioning & Compliance
Integrate entertainment messages in all campaigns.
Work with marketing to align surrogate branding (e.g., Play, Celebrate). - Analytics & Reporting
Track daily KPIs: follower growth, engagement rates, opt-ins, CTRs from social landing.
Provide insights on campaign performance and community feedback. - Collaboration
Work closely with performance marketing, design, and affiliate teams to align campaigns.
Partner with external agencies for creative content and campaign amplification.
Preferred candidate profile
- Experience: 4–6 years in social media management, community building, or influencer marketing. Gaming, fantasy sports, or youth-centric consumer brand experience preferred.
- Skills:
Strong understanding of Indian Tier 2/3 digital culture (vernacular content, cricket fandom, festival marketing).
Hands-on with Instagram Reels, Telegram groups, WhatsApp broadcasts, influencer partnerships.
Comfortable working in fast-paced, startup-like environments. - Mindset:
Creative + data-driven.
Strong bias for execution.
Passionate about gaming/entertainment.
Ability to balance aggressive engagement with responsible positioning.
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