Digital OOH Media Planner
3 days ago
WinCity Infra is a DOOH infrastructure installation, operations and management organization based out of Mumbai
Job description
- Develop OOH media strategies based on client objectives, target audience insights, and market trends.
- Select appropriate OOH formats (billboards, transit ads, posters, etc.) and locations to maximize campaign impact.
- Manage all aspects of the OOH campaign lifecycle, from strategy development to execution and post-campaign analysis.
- Prepare and manage OOH media budgets, ensuring efficient use of resources.
- Present media plans and strategies to clients in a clear and persuasive manner.
- Leverage technology to measure campaign success, such as through real-time data tracking or dynamic content delivery.
Required Skills Qualifications:
- 2-5 years of experience in media planning, with a focus on OOH advertising.
- Strong knowledge of media planning tools and software.
- Proficiency in data analysis and the ability to interpret insights into actionable media plans.
- Familiarity with digital OOH (DOOH) formats and programmatic media buying is a plus.
- Some travel may be required locally for client meetings or site visits.
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