Content Strategist

13 hours ago

Gurgaon, Haryana, India Property Spotters Full time ₹ 5,00,000 - ₹ 12,00,000 per year

About Us

At
Property Spotters (PropSpot)
, we are building a new-age real estate startup that thrives on creativity, virality, and trust. Our content is the backbone of how we connect with people, and reels are our strongest weapon. We're looking for someone who can think like a creator, not just a marketer.

Role Overview

As a
Content Strategist (Reels Focused)
, you will be responsible for
planning, scripting, and structuring engaging reel content
that grabs attention, drives virality, and aligns with our brand. You will own the
content calendar
, continuously explore trends, hooks, and formats, and collaborate with our editing team to bring ideas to life.

Key Responsibilities

Content Ideation & Strategy

  • Research trending reels, viral hooks, and successful formats across industries.
  • Brainstorm fresh content ideas aligned with our brand voice and business goals.
  • Develop series-based content concepts to drive consistency and recall.

Content Planning & Calendar Management

  • Build and maintain a detailed content calendar for reels and short-form videos.
  • Ensure a balanced mix of formats: educational, humorous, FOMO-driven, storytelling, etc.
  • Align posting schedules with campaign launches and business milestones.

Scriptwriting & Storyboarding

  • Write crisp, high-retention scripts optimized for reels (hooks, flow, CTA).
  • Create outlines/storyboards for video shoots.

Shooting & Editing

  • Actively participate in shooting content (on-site property tours, lifestyle reels, skits, etc.).
  • Edit reels using Premiere Pro, CapCut, or InShot when required.

Collaboration & Execution

  • Work closely with founders and video editors to translate ideas into production-ready content.
  • Review and give creative feedback on edits before publishing.
  • Occasionally edit reels using Premiere Pro/CapCut/InShot if required.

Performance Tracking & Optimization

  • Analyze reel performance and audience engagement to refine strategies.
  • Experiment with new formats, music, captions, and storytelling styles.

Qualifications & Skills

  • Strong understanding of
    Instagram Reels, TikTok, YouTube Shorts trends
    .
  • Excellent
    scriptwriting and storytelling
    skills.
  • Creative thinker with the ability to spot viral opportunities.
  • Familiarity with
    video editing tools
    (Premiere Pro, CapCut, or similar).
  • Experience in managing a
    content calendar
    and executing campaigns.
  • Ability to work in a
    fast-paced, startup environment
    .

Good to Have

  • Strong personal interest in social media, trends, or startups.
  • A portfolio of past reels or content strategies.

What We Offer

  • A chance to
    build a content-first brand
    in India's hottest real estate market.
  • Creative freedom and a startup environment where your ideas matter.
  • Competitive pay with performance-linked incentives.
  • Growth opportunities in both content and strategy leadership.

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