Lifecycle Marketing Manager

19 hours ago

Gurgaon, Haryana, India revinfotech pvt. ltd. Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Description

Role Description

We are looking forward to an experienced marketer who is passionate, strategic, and customer-obsessed to help drive job seeker growth objectives. As a Lifecycle Marketing Manager you will be liable for driving job seeker engagement and retention on the platform while increasing product adoption. You will work cross-functionally to strategize, manage, and execute a spread of multi-channel campaigns and programs in support of those goals. The right candidate can tease out users real needs, develop data-driven business cases for action, and easily pivot from strategy to get-it-done mode.

Responsibilities

  • Create and execute multi-channel marketing strategies that grow job seeker base.
  • Leverage audience insights and segmentation to create marketing campaigns and communications across LinkedIn owned channels.
  • Develop and execute email, push notification, house ads as well as in-product messaging via lifecycle and promotional campaigns to improve job seeker engagement and retention.
  • Work closely with fellow marketers to create a seamless member journey that thoughtfully connects different products and marketing touchpoints.
  • Effectively measure, analyze and optimize marketing programs across job seeker lifecycle.
  • Collaborate with product teams to facilitate member communications and campaigns associated with product launches and merchandise adoption initiatives.
  • Partner with Product, Engineering, and Data Science to extend marketing sophistication through automation and personalization.

Skills and Qualifications

  • 7 years of experience in relevant CRM, Life-cycle and Merchandise Marketing roles.
  • Bachelors degree in related field.
  • Experience in consumer internet product marketing
  • Proven diary of developing and executing high impact marketing strategies.
  • Expertise in performance and lifecycle marketing strategies and execution
  • Solid understanding of digital media landscapes, marketing automation systems and data integrations.
  • Experience using deep qualitative and quantitative research to inform marketing decisions
  • Ability to clearly synthesize complex data into actionable implications.
  • Natural storyteller with the ability to inspire diverse audiences
  • Strong writing and communications skills, copywriting a plus.
  • Effectively manage and influence highly cross-functional teams.
  • Excellent project management and organizational skills.
  • Ability to make good decisions without perfect information is a plus.
  • Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.

Job Category / Role: Marketing
Job Type: Full Time
Job Location: Gurgaon
Experience: 4

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