Marketing Manager
7 days ago
Key Responsibilities
- Plan, execute, and optimize Google PPC campaigns (Search, Display, YouTube, Performance Max).
Manage and optimize paid campaigns across all major social media advertising platforms, including:
Meta Ads (Facebook & Instagram)
- LinkedIn Ads
Google ADs
Conduct keyword research, audience targeting, and competitor analysis.
- Monitor daily campaign performance and make data-driven decisions to improve KPIs.
- Prepare campaign reports with insights, analysis, and recommendations.
- Conduct A/B testing on creatives, ad copy, targeting, and landing pages.
- Work closely with content and design teams to create high-converting ad creatives.
- Track conversions and ensure accurate reporting through Google Analytics, GTM, and other analytics tools.
- Stay updated with the latest trends and best practices in digital and performance marketing.
Required Skills & Qualifications
- 2+ years of hands-on experience in Google Ads and Social Media Ads.
- Strong understanding of performance marketing, conversion funnels, and digital metrics.
- Proficiency in Google Ads Manager, Meta Business Manager, LinkedIn Campaign Manager, and other ad platforms.
- Experience with Google Analytics, Google Tag Manager, and tracking tools.
- Strong analytical skills and ability to interpret data.
- Good understanding of audience segmentation and campaign optimization.
Excellent communication and reporting skills.
Basic knowledge of SEO.Role & responsibilities
Preferred candidate profile
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