Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: R_LS Retail Pvt. Ltd. (An Official Venture of Seekho Becho)_

Location: Plot No. 27–28, Udyog Vihar Phase 4, Sector 18, Gurugram, Haryana – 122015

Experience: 3 – 4 Years

Salary: ₹35,000 – ₹42,000 per month

Job Type: Full-Time (Work from Office)

Working Hours: 9:00 AM – 7:00 PM (Monday to Saturday)

Gender: Open to All

About the Company

RLS Retail Pvt. Ltd., an official venture of Seekho Becho, is a rapidly growing retail and marketing organization known for innovation, creativity, and result-oriented marketing strategies. We specialize in driving brand visibility and online performance through cutting-edge digital campaigns.

If you're a passionate marketer who thrives on performance data, innovative ideas, and tangible results — this is your place to grow.

Job Summary

We are seeking a results-driven Digital Marketing Specialist to manage and execute performance campaigns across various digital platforms.The ideal candidate must have hands-on experience in Google Ads, Meta Ads (Facebook/Instagram), SEO, App Install Campaigns, and Performance Marketing. You'll play a key role in strategizing, implementing, analyzing, and optimizing campaigns to boost ROI, lead generation, and brand visibility.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms.

Manage App Install Campaigns (Google UAC, Facebook App Ads, etc.) to achieve quality user acquisition and engagement.

Develop and implement lead generation and conversion optimization strategies.

Conduct regular performance tracking using Google Analytics, Meta Insights, and App tracking tools (MMPs like AppsFlyer, Branch, etc.).

Perform keyword research, competitor analysis, and A/B testing for continuous improvement.

Manage SEO, SEM, Email Marketing, and Social Media Advertising initiatives.

Collaborate with creative teams to develop compelling ad copies, visuals, and landing pages.

Prepare weekly/monthly reports with data insights and actionable recommendations.

Stay updated with emerging digital marketing trends, algorithm changes, and best practices.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or related field.

3–4 years of proven experience in Digital Marketing / Performance Marketing.

Strong expertise in Google Ads, Facebook Ads Manager, and App Install Campaigns.

Proficiency in SEO, SEM, and Content Marketing.

Experience with App Tracking Tools (AppsFlyer, Branch, Adjust, etc.) preferred.

Analytical mindset with a passion for data-driven performance optimization.

Excellent communication, coordination, and multitasking skills.

Creative thinker with the ability to bring innovative marketing ideas to life.

Why Join Us?

Be a part of a fast-growing retail and marketing venture powered by Seekho Becho.

Opportunity to work on high-impact performance campaigns including app growth and lead generation.

Exposure to the latest marketing tools, trends, and growth strategies.

A collaborative, creative, and performance-focused work culture.

Strong platform for career growth and leadership opportunities.

Company Details

RLS RETAIL PVT. LTD. (An Official Venture of )

Office Address: Plot No. 27–28, Udyog Vihar Phase 4, Sector 18, Gurugram, Haryana – 122015

HR Contact: Neha Thakur – HR Head

Email:

Phone:

Job Types: Full-time, Permanent

Pay: ₹35, ₹45,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Provident Fund

Ability to commute/relocate:

• Haryana, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Which social media platforms have you managed professionally?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Language:

• English Hindi (Required)
• English (Required)

Location:

• Haryana, Haryana (Required)

Shift availability:

• Day Shift (Required)