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Integrated Media Specialist
2 weeks ago
Relocation Assistance Offered Within Country
Job Number # Mumbai, Maharashtra, India
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
What is the purpose of this role?
As Integrated Media Specialist with Colgate-Palmolive, you'll partner with our media agencies, as well as internal brand/marketing stakeholders. Your main responsibilities will be to:
- Pioneer cutting edge multi-media strategies backed by data driven consumer insights
- Consistently staying ahead of industry trends to drive impactful business results and ensure meaningful omni channel demand generation and meaningful consumer connected journeys.
- Be agile in driving small and quick experiments with clear objectives and successfully scale up based on learnings.
- Demonstrate clear expertise of all media planning principles for an Urban as well as Rural audience.
- Ensure gold standard execution/implementation
What would be the responsibilities for this role?
Omni-channel media planning
- Have a deep understanding of traditional and digital media platforms and ensure best optimized media strategies are developed for audiences across the pyramid.
- Ensure monthly campaign performance reporting and tracking of media KPIs and provide recommendations.
- Identify market trends and evolving consumer media habits - recommend new media strategy.
- Deep understanding of media analytics and guide media agencies to deliver media plans to deliver on media tasks and also manage buying efficiencies.
- The media strategy should enable building the right brand experiences across relevant touch points across the consumer journey for the respective brands.
TV
- Develop media strategy based on brand business objectives.
- Ensure plan mix is optimized for target audience defined
- Thorough understanding of category and competition media activities.
- Ensure smooth execution and campaign performance tracking
Digital
- Define the role of digital media and develop media plans with optimum media RnF levels.
- Understanding of all planning and measurement tools. For eg. Facebook ads manager, Google analytics to be able to independently evaluate and build media plans.
Performance tracking:
- Timely & satisfactory execution of campaigns & delivery of post evals.
- Out of the box thinking; disruptive media strategy
- Build strong and effective media plans and strategy.
What does the ideal candidate profile look like?
- We are looking for someone with minimum 7years of traditional and digital media experience; Experience at Client or Agency leading media planning for CPG brand is a preference.
- Education - Post-graduate with an MBA preferred
What are the key functional competencies required for this role?
- Deep understanding of TV, print, multi-platform digital and other ATL media planning principles and tools used to build effective and efficient media plans.
- Proven record of traditional and digital media plan building, optimisation and performance tracking skill.
- Holistic understanding of TV and digital media. Ability to articulate the role of media in a consumer journey of the brand.
- Media Measurement, analytics & data driven decisions
- Strong project management and drive process oriented ways of working with cross functional teams and agency partners to ensure smooth execution
Tools knowledge
Well versed with all media planning and measurement tools eg: BARC, IRS, TGI
- Standard digital reporting tools and ad-serving / bid Management technologies - Google Analytics, Meta Ads Manager
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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