Content Developer
1 day ago
Role & responsibilities
Content Creation for Insurance Products:Develop website content, landing pages, and product descriptions tailored for insurance offerings.Write UI/UX content for digital journeys, including onboarding flows, policy purchase steps, and renewal processes.Create error messages, validations, and microcopy that improve usability and clarity.
Marketing Communication:Draft Email, SMS, and WhatsApp campaigns for lead nurturing, policy updates, and customer engagement.Ensure messaging is concise, compliant, and resonates with target audiences.
Long-Form Content:Write blogs, articles, and thought leadership pieces on insurance trends, benefits, and customer education.Optimize content for SEO and readability.
Quality & Compliance:Edit and proofread all content for accuracy, clarity, and adherence to insurance regulations.Implement checks to prevent duplication and maintain originality.
Research & Ideation:Conduct industry research to stay updated on insurance trends and customer needs.Conceptualize innovative content ideas to improve engagement and conversion.
Collaboration:Work closely with cross-functional teams (Marketing, UX, Product) to ensure content aligns with business goals.Partner with designers to integrate content seamlessly into UI/UX flows.
Skills & Requirements
- Strong command of insurance terminology and ability to simplify complex concepts.
- Expertise in content strategy for digital platforms.
- Familiarity with SEO best practices and UX writing principles.
- Excellent writing, editing, and proofreading skills.
- Ability to manage multiple projects and meet deadlines.
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