Master of User Retention

2 days ago

Bengaluru Karnataka IN Karnataka IN Amsterdam NoordHolland NL GoSats Full time ₹ 9,00,000 - ₹ 12,00,000 per year

GoSats is the simplest way to convert expenses into investments in assets like Bitcoin and Gold in India . We're a YC and Accel backed startup that is fundamentally changing how Indians save by turning everyday spending into passive investments.

The Mission: To turn new users into lifelong, active GoSats champions through intelligent, personalized communication.

Why This Role Exists: Acquiring a user is just the beginning. We need a dedicated owner to ensure every user understands our value, makes their first transaction, and builds a long-term savings habit with us. You will be the master of our user journey, using data and empathy to drive engagement, retention, and ultimately, lifetime value.

What You'll Do:

  • Design, build, and manage the entire customer lifecycle marketing strategy using tools like MoEngage, CleverTap, or Mixpanel.

  • Develop and execute automated onboarding flows, engagement campaigns (via push notifications, email, in-app messages), and churn-reduction sequences.

  • Segment our user base to deliver personalized communication and offers that drive specific actions (e.g., first card load, second brand voucher purchase).

  • Run A/B tests on messaging, timing, and channels to continuously improve key metrics like activation rate, transaction frequency, and retention.

  • Analyze campaign performance and user behavior to identify points of friction and opportunities for improvement in the user journey.

  • Work closely with the Product and Data teams to ensure a cohesive user experience and leverage data for smarter campaigns.

Who You Are:

  • 2-5+ years of experience in a CRM, Lifecycle, or Retention Marketing role for a B2C mobile app.

  • Hands-on expertise with at least one major marketing automation platform (MoEngage, CleverTap is a must).

  • You are data-driven and have a strong understanding of user segmentation and cohort analysis.

  • You have a user-centric mindset and a passion for understanding user psychology and behavior.

  • You are an excellent copywriter, able to craft compelling messages for different channels.

If you would like to apply, please answer the below question in your response.

A key drop-off point for new users is after they sign up but before they load funds to their VISA card to make their first transaction. This is the moment they need to move from curiosity to commitment.

Design a 3-touchpoint mini-campaign (using push notifications and/or email) to nudge a new user to make that first card load within their first 72 hours. For each touchpoint, briefly describe:

  1. The Timing: When does it get sent? (e.g., T+1 hour, T+24 hours)
  2. The Core Message/Angle: What is the key message? (e.g., highlight a benefit, create urgency, show social proof)
  3. The Goal: What specific action do you want the user to take from that message?

(A note on AI: We encourage you to use all tools at your disposal, including AI, to brainstorm and structure your thoughts. However, the goal of this exercise is to see your unique strategic thinking and creativity. The best responses will be those that are clearly synthesized, show a deep understanding of our product and user, and reflect your own voice - not just a generic LLM output.)

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