Digital Marketing Specialist

1 week ago

Palarivattom Kochi Kerala, India Hedge School of Applied Economics Full time ₹ 2,40,000 - ₹ 43,25,425 per year

Job Description: Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Location: Kochi, Kerala

Job Type: Full Time

Job Overview:

We are seeking a highly interested and skilled Digital Marketing Executive to spearhead our digital marketing initiatives worldwide. This role involves managing and optimizing our digital marketing activities, focusing on promoting our proprietary software products.

Key responsibilities:

  • Digital Marketing Management: Oversee and execute digital marketing strategies across global markets, ensuring alignment with company goals and brand identity.
  • Campaign Optimization: Regularly optimize paid advertising campaigns on platforms like Google AdWords, Facebook, LinkedIn and Instagram. Focus on retargeting, cost optimization, and achieving high conversion rates. Analyse ROI by country and region to make data-driven adjustments.
  • Content Development: Create compelling contents including blogs, posters, and articles, using advanced tools like ChatGPT. Ensure content is engaging and relevant to our target audience.
  • Social Media Collaboration: Form strategic alliances with social media influencers to promote and highlight our products, enhancing brand awareness and reach.
  • Sales Collaboration: Work closely with the Sales Team to evaluate the effectiveness of various digital marketing campaigns, focusing on conversion rates and customer engagement.
  • Content Management Systems: Utilize different content management systems, like WordPress, to ensure seamless content publication and management.

Skills and Qualifications:

  • Smart and energetic candidates are preferred.
  • Excellent communication skills in English, both written and verbal.
  • Candidate should collaborate with other teams within the organization.
  • Strong understanding of the latest trends in the digital marketing industry.
  • Responsible for planning, executing, and optimizing digital marketing campaigns across SEO, SEM, social media, and content channels to drive brand awareness, traffic, and lead generation.

Educational Qualifications:

  • Bachelor's degree, or Diploma (any field)
  • Relevant experience may be considered in lieu of formal education.

Experience:

  • 1+ years' experience required; freshers are welcome to apply.

We offer a dynamic work environment, competitive salary, and the opportunity to be a part of a forward-thinking team. If you are passionate about digital marketing and excited about driving growth for innovative software products, we would love to hear from you.

Job Type: Full-time

Pay: ₹10, ₹34,425.35 per month

Work Location: In person

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