Copywriter - Marketing & Communications

1 week ago

Pune, Maharashtra, India MIT Vishwaprayag University Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Are you a wordsmith who can turn ideas into content that clicks?

We're looking for a creative storyteller to craft punchy, engaging copy for our campaigns, events, and digital platforms. From headlines that grab attention to short-form content that sparks conversations, you'll help shape the voice of our university.

If you can write with clarity, creativity, and a touch of magic — and adapt to everything from student stories to brand campaigns —
we'd love to meet you.

Job Title
: Copywriter – University Marketing & Communications

Location:
Kothrud, Pune

Position Overview

We are seeking a creative and trend-aware Copywriter to craft engaging, impactful content that connects with diverse audiences — from prospective students to industry leaders. The role emphasizes digital-friendly, concise, and high-impact writing while also supporting broader university marketing and communication needs. The ideal candidate will combine storytelling flair with an understanding of modern communication styles and audience engagement.

Key Responsibilities

  • Short-form & Campaign Copy
    : Write attention-grabbing headlines, captions, and taglines for various digital platforms and campaigns.
  • Storytelling
    : Develop narratives showcasing student journeys, faculty expertise, campus life, research breakthroughs, and collaborative initiatives.
  • Content Planning:
    Collaborate with the marketing team to align copy with planned campaigns and events.
  • Creative Collaboration
    : Work closely with designers and media teams to match strong visuals with equally strong copy.
  • Multi-channel Writing
    : Produce content for websites, brochures, blogs, emailers, press releases, and advertisements.
  • Social Media Content:
    Create platform-appropriate, engaging copy for posts, reels, and campaigns to increase reach and audience interaction.
  • Engagement Focus
    : Adapt tone, style, and format for different audience segments to drive higher engagement.
  • Performance Awareness:
    Monitor content performance insights to refine and improve messaging.
  • Trend Awareness:
    Stay updated on communication styles, cultural references, and formats that resonate with youth and academic audiences.

Qualifications & Skills

  • Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
  • 2–3 years of copywriting experience, preferably in education, media, or advertising.
  • Strong command of English, with exceptional writing, editing, and proofreading skills.
  • Ability to write concise, engaging, and platform-appropriate content.
  • Creative thinking with the ability to translate ideas into compelling copy.
  • Comfortable working under deadlines in a collaborative environment.

Preferred

  • Experience in higher education communication.
  • Basic understanding of SEO and content optimization.
  • Familiarity with digital campaign planning and execution.

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