Admission Counselor

20 hours ago

Bengaluru, Karnataka, India Vinayaka Public School Full time ₹ 1,20,000 - ₹ 4,20,000 per year

The Admission Counsellor is responsible for managing the entire admission process, handling public relations, planning digital and offline marketing activities, promoting school branding, increasing walk-ins for admissions and recruitment, and converting enquiries into admissions. The role also includes field work to study nearby schools and market trends.

Key Competencies

  • Result-oriented and target-driven
  • Strong PR and networking ability
  • Good market research and analytical skills
  • Excellent communication and convincing skills
  • Ability to handle multiple tasks and meet deadlines

Key Responsibilities

1. Admissions & Counselling

  • Handle enquiries through phone, email, social media, and walk-ins.
  • Counsel prospective parents on curriculum, facilities, and admission procedures.
  • Conduct school tours for parents and prospective students.
  • Maintain enquiry records, follow-up logs, and conversion reports.
  • Achieve monthly and yearly admission targets.

2. Marketing & Branding

  • Plan and execute digital marketing campaigns (social media, Google Ads, SEO, website updates).
  • Implement offline marketing strategies such as brochures, banners, flyers, community events, and outreach programmes.
  • Coordinate with designers/marketing agencies for branding materials.
  • Ensure consistent brand identity across all platforms.

3. Public Relations (PR)

  • Build and maintain relationships with parents, communities, corporates, pre-schools, and partner organisations.
  • Represent the school in fairs, exhibitions, and outreach events.
  • Draft promotional content, press notes, and announcements.
  • Address parent queries and collect feedback professionally.

4. Field Work & Market Study

  • Conduct regular field visits to nearby schools, pre-schools, residential communities, and educational zones.
  • Study competitor school offerings, fee structures, USPs, marketing strategies, and admission processes.
  • Identify potential feeder schools and partnership opportunities.
  • Analyse local demographics to understand parent expectations and admission trends.
  • Prepare reports and recommendations based on field study to support marketing and admission planning.

5. Strategy & Planning

  • Develop annual, quarterly, and monthly marketing plans.
  • Track market trends and competitor activities to refine admission strategies.
  • Support school events such as open houses, orientation programmes, and promotional activities.
  • Suggest initiatives to increase walk-ins and improve brand visibility.

6. Reporting & Documentation

  • Maintain weekly and monthly admission performance reports.
  • Track enquiry sources and measure ROI of marketing campaigns.
  • Present insights and recommendations to school management.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communication, or related fields.
  • 1–3 years of experience in school admissions/education sector (preferred).
  • Strong communication, presentation, and interpersonal skills.
  • Knowledge of digital marketing tools and strategies.
  • Ability to perform effective field research and competitor analysis.
  • Proficiency in MS Office, CRM, and social media management.

Job Type: Full-time

Pay: ₹18, ₹35,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time
  • Provident Fund

Ability to commute/relocate:

  • Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • total work: 1 year (Preferred)

Work Location: In person

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