Email Marketing Specialist
3 days ago
About the Role
We are seeking a highly skilled and knowledgeable Email Marketing Specialist with proven experience in executing successful email campaigns. The ideal candidate should have a strong understanding of email automation, segmentation, customer journeys, analytics, and best practices. You will play a key role in driving engagement, conversions, and customer retention through strategic email communication
Key Responsibilities
- Develop, plan, and execute high-performing email marketing campaigns
- Create well-structured email content, subject lines, and A/B tests
- Manage subscriber lists, segmentation, and automation workflows
- Monitor campaign performance (open rate, CTR, conversions, unsubscribe rate)
- Optimize campaigns for maximum deliverability and engagement
- Work with design/content teams to create visually appealing email templates
- Ensure compliance with CAN-SPAM, GDPR, and email marketing standards
- Improve email marketing strategy based on data insights
- Manage drip campaigns, newsletters, onboarding emails, and promotional blasts
Required Skills & Expertise
- Strong experience with email marketing tools (Mailchimp, HubSpot, Klaviyo Sendinblue, etc.)
- Solid understanding of automation, segmentation, and customer journeys
- Knowledge of deliverability, warm-up processes, and inbox placement
- Good research and copywriting skills
- Basic HTML/CSS knowledge for email template editing
- Analytical mindset with the ability to interpret data and optimize campaigns
- Ability to handle multiple campaigns and deadlines efficiently
Job Type: Full-time
Pay: ₹10, ₹42,862.07 per month
Work Location: In person
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