Senior Associate

Job Title: Associate Social Media

Location: Bangalore

Work Mode: Hybrid

About MDForLives

MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients enAbout MDForLives

MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge the gap between medical professionals, researchers, and organizations by offering valuable insights into the latest industry trends and patient care.

Role Overview

We are seeking a Brand Communication and Social Media Specialist with a strong pharma background to enhance MDForLives' brand presence, engagement, and partnerships. The ideal candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors' Groups across global cities to boost brand recognition and grow our healthcare panel.

Key Responsibilities

1. Brand Communication & Content Strategy

• Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients across global markets.

• Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns.

• Ensure all communications align with pharmaceutical and healthcare industry standards, maintaining credibility and compliance.

• Manage MDForLives' brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups.

2. Social Media & Community Engagement

• Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy.

• Develop organic and paid social campaigns to increase engagement, drive traffic, and encourage community participation.

• Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution.

• Foster relationships with healthcare influencers, medical thought leaders, and patient advocates to strengthen MDForLives' credibility.

3. Brand Partnerships & Tie-Ups (Most Critical Component)

• Identify and establish partnerships with global offline:

o Self-Help Groups (Mental health, chronic disease support, disability support, etc.)

o Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.)

o Doctors Groups and Associations (Medical societies, local physician groups, hospitals) o Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians, etc.)

• Develop partnership models to increase MDForLives' brand awareness and credibility in the healthcare industry.

• Organize offline and online events, webinars, and knowledge-sharing sessions with partner groups.

• Build and execute strategic tie-ups for long-term brand advocacy and panel expansion.

4. Panel Growth & User Acquisition

• Align branding efforts with MDForLives' panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys.

• Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into the MDForLives community.

• Analyze and optimize branding initiatives for better engagement and conversion rates.

5. Analytics & Performance Tracking

• Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools.

• Generate insights and reports on brand sentiment, engagement trends, and user growth to refine strategies.

Required Qualifications & Skills

• 2-3 years of experience in Pharma, Healthcare, or Life Sciences marketing/communications.

• Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient surveys.

• Proven experience in brand communication, social media strategy, and content marketing within the healthcare industry.

• Experience in building partnerships with healthcare-related communities, organizations, or advocacy groups.

• Excellent written and verbal communication skills with a deep understanding of medical content marketing.

• Familiarity with compliance and regulatory considerations for healthcare marketing and communications.

• Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across different regions.

• Hands-on experience with social media management tools, analytics, and digital marketing strategies.

Preferred Skills & Additional Requirements

• Experience in global brand positioning in the healthcare or pharma sector.

• Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers.

• Event management experience for healthcare conferences, patient summits, or medical webinars.

• Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands.