Marketing Manager

Looking for Marketing Manager - Key Initiatives and Event
s
for a Global IT Service Provider company based out of Chennai Location

Experience : 8-10 Years

Role Overview:

we are looking for an
accomplished Manager – Events, Media, and ABM
to drive high-impact marketing initiatives across global clients and industry engagements. This role requires a
strategic and execution-driven
professional with
8
-
10+ years of experience in SaaS, large tech product, or services companies
, with a
proven track record of managing large-scale industry and in-house events, account-based marketing (ABM) programs, and media/analyst relations.

The ideal candidate will have
deep expertise in global marketing execution
, successfully leading
CXO-level industry engagements, ABM campaigns across key accounts, and media/analyst relationship management
. This role will report to the Head of Marketing and work closely with cross-functional teams, including
sales, product marketing, leadership, and external partners
, to position.

Key Responsibilities:

Event Management – Industry & In-House

• Lead and execute
  flagship
  in-house and industry events
  for global clients, including CXO summits, executive roundtables, customer workshops, and sponsorship activations.
• Drive
  end-to-end event execution
  , including concept development, branding, logistics, vendor management, speaker coordination, and post-event engagement.
• Partner with industry bodies, associations, and external agencies to ensure strong presence at
  global telecom and technology events
  .
• Manage event budgets, execution timelines, and ROI measurement for continuous optimization.

Account-Based Marketing (ABM) Execution

• Support and execute
  targeted ABM events and campaigns
  for
  strategic accounts
  , ensuring engagement at multiple levels (CXO, decision-makers, influencers).
• Leverage
  ABM tools (Demandbase, 6Sense, Salesforce, HubSpot, or similar)
  to drive data-driven engagement strategies.
• Work closely with sales and customer success teams to track ABM events and campaign effectiveness, pipeline contribution, and account penetration.

Media & Analyst Relations

• Build and maintain
  strong relationships with leading industry analysts and media
  to enhance visibility as a thought leader.
• Drive
  analyst briefings, inquiries, and research participation
  , ensuring is well-positioned in relevant reports and market assessments.
• Manage media relations
  , securing coverage in key global tech and telecom publications, including interviews, press releases, and thought leadership placements.
• Work with leadership to craft compelling
  executive communications
  , ensuring messaging is well-articulated across media and analyst channels.

Stakeholder Management & Collaboration

• Partner with
  sales, leadership, and portfolio marketing teams
  to ensure seamless alignment between marketing efforts and business objectives.
• Work with creative, content, and digital teams to
  develop compelling narratives and impactful event/ABM assets
  .
• Provide regular reports and insights on campaign performance, event impact, and analyst/media engagements.

Qualifications & Experience:

Proven Experience:

• 8 to 10 years of marketing experience
  in
  leading SaaS, tech product, or tech services firms
  with global exposure.
• Experience targeting large/ enterprise global companies
• Strong track record of successfully managing large-scale industry events, in-house customer engagements, and ABM programs.
• Demonstrated experience in
  handling global media and analyst relations
  , driving strong brand positioning.
• Expertise in managing
  CXO-level engagements and strategic marketing initiatives across international markets
  .

Technical & Marketing Skills:

• Experience with
  tools
  and CRM systems
  (Demandbase, 6Sense, Salesforce, HubSpot, etc.)
  .
• Strong understanding of
  B2B marketing, event execution, and analyst/media engagement strategies
  .
• Proven ability to
  manage multiple projects, deadlines, and budgets effectively
  .
• Deep knowledge of technology industry trends
• Conversant with, and deep use of AI tools

Soft Skills:

• Exceptional stakeholder management and communication skills
  , capable of engaging with CXOs, analysts, and senior leaders.
• Highly
  organized, proactive, and detail-oriented
  , with a strong execution mindset.
• Strategic thinker and problem solver
  , with a passion for driving impact in high-performance environments.