
Digital Marketing Manager
2 weeks ago
About the Role:
We are looking for an experienced Digital Marketing Manager who can independently design, implement, and optimize marketing strategies to drive high-quality leads and brand growth. The candidate should have strong expertise in Facebook Ads, SEO, WordPress, and HubSpot automation. This role requires both strategic thinking and hands-on execution.
Key Responsibilities:
Facebook Ads Management
- Plan, launch, and optimize Facebook Ads campaigns focused on lead generation.
- Manage ad budgets, A/B test creatives, and track ROI.
- Monitor analytics and create detailed performance reports.
Search Engine Optimization (SEO)
- Perform keyword research, competitor analysis, and site audits.
- Implement On-page SEO (meta tags, schema, content optimization).
- Drive Off-page SEO (backlink building, guest posting, link outreach).
- Manage Technical SEO (site speed, mobile optimization, indexing issues).
WordPress Website & Landing Pages
- Manage and update existing WordPress website.
- Create new conversion-focused landing pages for campaigns.
- Collaborate with designers/developers if needed for advanced customization.
HubSpot Automation & Lead Management
- Set up workflows, email automation, and lead nurturing sequences.
- Manage lead lifecycle stages and ensure smooth CRM operations.
- Monitor lead sources and improve conversion funnel efficiency.
Team & Communication
- Work closely with management to define digital marketing strategies.
- Communicate campaign performance in fluent English.
- Manage and guide a small marketing team (if required).
Requirements:
- 1–6+ years of proven digital marketing experience.
- Strong command over Facebook Ads, SEO, WordPress, and HubSpot.
- Excellent communication skills in English (written & spoken).
- Experience in lead generation campaigns for international clients.
- Ability to work independently and take ownership of projects.
- Comfortable working during 9:00 AM – 6:00 PM EST/EDT hours.
Good to Have (Optional):
- Experience with Google Ads, LinkedIn Ads, or YouTube Ads.
- Knowledge of content marketing & marketing automation beyond HubSpot.
- Basic graphic design skills (Canva, Photoshop).
What We Offer:
- Leadership role with growth opportunities.
- Work with international clients.
- Remote work flexibility.
- Performance-based incentives.
Job Types: Full-time, Permanent
Pay: ₹10, ₹80,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
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