Marketing Executive

2 days ago

Mohali, Punjab, India Simson Softwares Private Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Simson Softwares Private Limited is seeking a dynamic and motivated Marketing Executive to join our innovative team. This role is crucial in driving the marketing strategies for our software products and services. The ideal candidate will possess a blend of creativity, analytical thinking, and marketing expertise to help boost our brand presence and engagement across various platforms. You will be responsible for developing and implementing marketing campaigns that align with our company's vision and goals. You will work closely with cross-functional teams to ensure that our marketing initiatives are well-coordinated and effective in reaching our target audience. The Marketing Executive will also analyze market trends and consumer behavior to identify new opportunities for growth. Additionally, you will engage with clients and stakeholders to communicate the value of our offerings and gather feedback for continuous improvement. If you are passionate about technology, have a knack for communication, and thrive in a fast-paced environment, this is the perfect opportunity for you to unleash your potential and contribute to the success of Simson Softwares Private Limited.

Responsibilities
  • Develop and execute comprehensive marketing plans to increase brand awareness and drive sales
  • Conduct market research to identify trends and customer preferences
  • Collaborate with the sales team to create marketing materials that highlight product benefits
  • Manage and optimize digital marketing campaigns across social media, SEO, and email platforms
  • Monitor and analyze campaign performance data to adjust strategies accordingly
  • Organize promotional events and campaigns to engage potential clients
  • Establish and maintain relationships with media outlets and industry influencers

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Proven experience in a marketing role, preferably in the software industry
  • Strong understanding of digital marketing strategies and tools
  • Excellent written and verbal communication skills
  • Ability to analyze market data and make data-driven decisions
  • Proficiency in marketing software and platforms such as Google Analytics, HubSpot, etc.
  • Creative mindset with a proactive approach to problem-solving

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