Brand & Content Strategist

4 days ago

India Weekday Full time ₹ 1,00,00,000 - ₹ 2,00,00,000 per year
This role is for one of our clients
Industry: Staffing and Recruiting Seniority level: Associate level
Min Experience: 3 years JobType: full-time ₹10,00,000 - ₹20,00,000 a year We are seeking a creative and data-driven Brand & Content Strategist to shape and execute a unified content vision that elevates brand visibility, nurtures leads, and empowers sales teams. This role demands a storyteller with strategic acumen — someone who can translate complex ideas into engaging narratives that inspire, inform, and drive measurable business outcomes.
Key Responsibilities Strategic Content Leadership Design and implement a holistic content roadmap aligned with business, marketing, and sales objectives. Define tone, messaging pillars, and storytelling frameworks that strengthen brand identity and thought leadership. Manage a structured editorial calendar across owned, earned, and paid channels. Collaborate with cross-functional teams to ensure consistency of voice across all marketing touchpoints. Content Creation & Execution Produce compelling long-form content such as blogs, reports, whitepapers, and customer stories. Craft sharp, on-brand copy for sales collateral, product one-pagers, website pages, and case studies. Partner with design and video teams to deliver multimedia content — from infographics and carousels to short-form videos. Repurpose top-performing content across channels to maximize reach and engagement. Digital & Social Storytelling Lead the company's social media presence, with a focus on LinkedIn and other professional platforms. Engage with online communities, industry groups, and influencers to enhance visibility and authority. Curate thought-leadership content for executives to strengthen personal and corporate branding. Campaign & Growth Enablement Collaborate with the growth and performance marketing teams to develop content that powers paid and organic campaigns. Write high-converting landing pages, ad copy, and email sequences optimized for engagement and lead generation. Support go-to-market launches with content assets that clearly communicate value propositions and use cases. Performance Measurement & Optimization Track and analyze engagement, SEO, and conversion metrics to measure content impact. Continuously optimize existing content for performance and discoverability. Provide insights and recommendations to enhance messaging effectiveness and audience reach.
What You'll Bring 4–8 years of experience in content strategy, marketing communications, or brand storytelling. Proven ability to create content that drives measurable business results — awareness, engagement, or pipeline growth. Strong editorial judgment and the ability to translate technical or abstract ideas into relatable narratives. Excellent writing, editing, and verbal communication skills. Hands-on experience with SEO optimization, analytics tools, and AI-assisted content tools. Proficiency in content design tools such as Canva, and familiarity with video or creative automation platforms (e.g., InVideo, Descript, or ). Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
Skills Content Strategy · Brand Storytelling · Copywriting · Social Media · SEO · Campaign Enablement · Lead Generation · Visual Communication · Analytics · GTM Support We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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