Social Media Executive
13 hours ago
Job Title: Social Media Executive
Location: Kochi
Employment Type: Full-time
Department: Marketing / Communications
Reports to: Social Media Manager / Client Relations Manager
About the Role
We are looking for a creative and results-driven Social Media Executive to manage and grow our brand's presence across digital platforms. The ideal candidate should have a strong understanding of social media trends, content creation, and audience engagement. You'll work closely with the marketing team to build brand awareness, drive engagement, and support campaigns that align with our business goals.
Key Responsibilities
- Develop, plan, and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube, Pinterest, etc.)
- Create engaging, original, and on-brand content — including captions, posts, stories, reels, and videos
- Schedule and manage daily posts using tools like Meta Business Suite, Buffer, or Hootsuite
- Monitor, respond, and engage with the online community to build brand loyalty
- Track performance metrics (reach, engagement, traffic, conversions) and generate monthly reports
- Collaborate with design, marketing, and content teams to align on campaigns
- Stay updated on social media trends, competitor activity, and emerging tools or formats
- Assist in influencer collaborations and partnerships
- Ensure consistent brand voice and aesthetics across all social channels
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 1–3 years of experience in social media management or digital marketing
- Strong copywriting and visual communication skills
- Proficiency with analytics tools (Meta Insights, Google Analytics, etc.)
- Working knowledge of graphic/video editing tools (Canva, Adobe Express, CapCut, etc.)
- Creative mindset with a strong understanding of trends and storytelling
- Excellent organizational and communication skills
Preferred Skills (Good to Have)
- Experience with paid ad campaigns (Meta Ads, Google Ads)
- Basic photography or videography skills
- Familiarity with SEO and content marketing principles
What We Offer
- Dynamic and creative work environment
- Opportunities for learning and growth
- Flexible working culture
- Exposure to brand strategy and digital campaigns
Job Types: Full-time, Permanent
Pay: ₹15, ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
Work Location: In person
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