Email Marketing Specialist

6 days ago

Domlur, Karnataka, India Zarantech Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities


• Plan, develop, and execute targeted email marketing campaigns to support lead generation, customer engagement, and retention strategies.


• Manage and maintain email databases, ensuring compliance with GDPR, CAN-SPAM, and other regulations.


• Segment audiences to deliver personalized and relevant content that aligns with customer journeys.


• Design and test email templates with strong subject lines, CTAs, and engaging copy.


• Conduct A/B testing to optimize open rates, click-through rates, and conversions.


• Analyze campaign performance using tools like Google Analytics, HubSpot, or Mailchimp, and generate reports with actionable insights.


• Collaborate with the content, design, and sales teams to ensure consistent brand messaging.


• Stay updated with the latest email marketing trends, tools, and best practices.

Required Skills & Qualifications


• Bachelors degree in Marketing, Business, Communications, or related field.


• 4-5 years of proven experience in email marketing or digital marketing roles.


• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Marketo, Constant Contact, etc.).


• Strong knowledge of CRM and marketing automation platforms.


• Expertise in HTML/CSS for email design (preferred).


• Excellent analytical, reporting, and data-driven decision-making skills.


• Strong written and verbal communication skills.


• Ability to manage multiple campaigns with strict deadlines.

Preferred Qualifications


• Experience in B2B or EdTech/IT training industry.


• Knowledge of SEO, SEM, and content marketing to support integrated campaigns.


• Familiarity with AI-driven personalization in email marketing.

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