Performance Marketer

2 days ago

Khandari Agra Uttar Pradesh, India UPKAR PRAKASHAN Full time ₹ 18,000 - ₹ 36,000 per year

Job Title: Performance Marketer

Company: Upkar Prakashan

Location: Khandari, Agra

Job Type: Full-time

Salary: Negotiable

Experience Required: 2–4 years

About the Company:

Upkar Prakashan is a part of the reputed Upkar Prakashan Group, known for its dedication to education, competitive exam preparation, and knowledge dissemination. We are expanding our digital footprint to reach millions of aspirants preparing for government and competitive exams.

Key Responsibilities:

-Plan, execute, and optimize paid campaigns across digital channels (Google Ads, Meta, YouTube, and other platforms).

-Manage performance marketing budgets to achieve maximum ROI and lead generation goals.

-Conduct keyword research, ad copy creation, and A/B testing for better performance.

-Track, analyze, and report on campaign performance using Google Analytics and ad platform dashboards.

-Collaborate with content, design, and social media teams to align campaigns with overall marketing strategy.

-Implement retargeting, audience segmentation, and funnel optimization strategies.

-Stay updated with the latest digital marketing trends, algorithms, and tools.

-Identify new growth opportunities and marketing automation tactics.

Required Skills & Qualifications:

-Bachelor's or Master's degree in Marketing, Business Administration, or related field.

-Proven experience in running performance marketing campaigns (Google Ads, Meta Ads, etc.).

-Strong analytical mindset and proficiency in tools like Google Analytics, Tag Manager, and Ads Manager.

-Understanding of SEO, SEM, and social media marketing principles.

-Creative thinking with attention to detail.

-Excellent communication and teamwork skills.

Preferred Skills :

Experience with App Marketing or YouTube Ads.

Knowledge of tools like Canva, SEMrush, or HubSpot.

Familiarity with educational or edtech marketing.

Job Type: Full-time

Pay: ₹18, ₹30,000.56 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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