Gammastack - Senior Developer - Wordpress/CodeIgniter

Description
Role Summary :
We are seeking a highly experienced Senior Developer with 8-10 years of hands-on expertise in both WordPress and CodeIgniter.

The ideal candidate has a proven track record of building, managing, and optimizing large-scale, high-traffic branding websites for major companies.

You are more than a coder; you understand that our website is our most critical marketing asset. You will be responsible for ensuring the platform is not only robust and scalable but also perfectly aligned with our brand narrative, SEO strategy, and lead generation goals.

Key Responsibilities
Technical Development & Architecture :

• Design, develop, and maintain our core branding website using a combination of WordPress (for content management and front-end) and custom CodeIgniter applications (for complex backend functionalities, data processing, or member areas).
• Architect scalable, secure, and high-performance solutions that can handle high traffic volumes.
• Write clean, well-documented, and reusable code following best practices.
• Integrate with a wide array of third-party marketing and analytics tools (e.g., CRM like HubSpot/Salesforce, Marketing Automation platforms, Google Analytics 4, Tag Manager, personalization engines).
• Ensure cross-browser compatibility, mobile responsiveness, and optimal website speed.

Marketing & Brand Collaboration

• Work directly with the Marketing, Brand, and Content teams to translate marketing requirements (e.g., landing pages, campaign microsites, A/B tests) into technical solutions.
• Implement and advise on SEO best practices at a technical level (e.g., site structure, schema markup, page speed optimization, canonical tags).
• Manage and optimize the website's infrastructure for lead capture and user journey mapping.
• Utilize knowledge of digital marketing to suggest and implement technical features that enhance user engagement and conversion rates.

Website Management & Strategy

• Take full ownership of the company's primary branding website.
• Plan and execute website migrations, major version updates, and platform enhancements with minimal downtime.
• Implement robust security protocols to protect the site from vulnerabilities.
• Manage hosting environments, perform regular backups, and ensure disaster recovery plans are in place.
• Monitor website performance, identify bottlenecks, and proactively recommend improvements.

Leadership & Mentorship

• Provide technical guidance and mentorship to junior developers.
• Manage relationships with external agencies or freelancers when necessary.
• Create and maintain technical documentation for the platform.

Required Qualifications & Skills

• 8-10 years of professional web development experience.
• Extensive experience with WordPress : Deep understanding of custom theme development (from scratch), plugin architecture, the Gutenberg block editor, ACF etc.
• Extensive experience with CodeIgniter : Strong proficiency in MVC architecture, building custom libraries, helpers, and secure application logic.
• Proven Portfolio : Must have directly managed or been the lead developer for the branding website of a recognized, large company (B2B or B2C). Be prepared to share examples and discuss your specific contributions.

Marketing Acumen

• Demonstrable experience working closely with marketing teams.
• Strong understanding of SEO principles, analytics, and conversion rate optimization (CRO).
• Experience integrating with CRMs, CDPs, and email marketing platforms.

Technical Proficiency

• Expert in PHP, JavaScript , HTML5, CSS3/SASS.
• Strong database skills (MySQL).
• Proficient with version control (Git), and command-line deployment.

Soft Skills

• Excellent communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
• Strategic thinker with a problem-solving mindset.
• Meticulous attention to detail and a commitment to quality.
• Ability to manage multiple projects in a fast-paced environment.

What We Offer

• A competitive salary and comprehensive benefits package.
• The opportunity to work on a high-visibility platform that is central to the company's brand identity.
• A collaborative environment where your technical and marketing insights are valued.
• Professional development opportunities and the chance to work with cutting-edge technologies.
• Flexible work arrangements.

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