Marketing Manager

1 week ago

Mumbai, Maharashtra, India Netscribes Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking to hire candidates with a strong background in the B2B services space, specifically with a US focus. We're looking for someone with hands-on experience in managing Paid campaigns on Google Ads and LinkedIn, along with a knack for conducting SEO audits and driving meaningful improvements. Your Role:Run and refine high-impact ad campaigns with smart bidding strategies and ABM tactics.

Boost organic growth with on-page, off-page, and technical SEO expertise. Dive into analytics, set up conversion tracking, and turn data into actionable insights. Collaborate with content, design, and web teams to bring campaigns to life.

Work with top marketing tools like HubSpot, SEMrush, GA4, and more. Key Responsibilities:Paid Advertising & Performance Marketing:Create and optimize high-impact Google Ads and LinkedIn Ads campaigns to generate quality B2B leads. Dig deep into keyword research, audience targeting, and A/B testing to maximize performance.

Keep a close eye on CPC, CTR, conversion rates, and ROI to ensure every dollar is well spent. Use remarketing and ABM strategies to keep Netscribes top-of-mind for the right audience. Team up with content and design pros to craft engaging ad creatives and landing pages.

Stay ahead of the curve by keeping up with Google and LinkedIn Ads updates and best practices. SEO Strategy & Execution:Own the organic search strategy, making sure it aligns perfectly with business goals. Run in-depth SEO audits, keyword research, and competitor analysis to improve rankings.

Optimize website elements-meta titles, descriptions, headings, and schema markup-for better visibility. Drive strong backlink strategies to boost domain authority and credibility. Track SEO performance using tools like SEMrush, Ahrefs, Google Analytics, and Search Console.

Work closely with content teams to create SEO-optimized blogs, landing pages, and web content. Analytics & Performance Tracking:Keep a pulse on both organic and paid campaigns, identifying what's working and what needs tweaking. Set up conversion tracking, UTM tagging, and goal funnels to measure lead quality effectively.

Turn data into action-generate insightful reports using GA4, Google Tag Manager and LinkedIn Campaign Manager. Offer strategic recommendations to optimize landing pages, improve conversion rates, and fine-tune ad creatives. Growth & Experimentation:Continuously test new ad formats, bidding strategies, and audience segments to push campaign performance further.

Explore AI and automation tools to optimize ad bidding and SEO insights. Stay on top of B2B marketing trends, search engine algorithm updates, and ad policies. Experiment with content syndication, video marketing, and interactive ad formats to drive engagements

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