General Manager

6 days ago

Noida, Uttar Pradesh, India r3 Consultant Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Job Description – General Manager (Sales & Marketing) – Perfumes

-Position Title:- General Manager – Sales & Marketing (Perfumes)

-Location:- DSHQ (Corporate Headquarters)

-Reporting To:- Sr. Vice President (Marketing)

-Reports:- No direct reports

Educational Qualification: - MBA in Marketing (mandatory)

Experience Required:

  • 15–20 years of total experience in Sales & Marketing

  • 8–10 years must be in the perfume industry

  • Strong understanding of premium and luxury segments

Key Skills & Competencies:

  • Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends)

  • Strategic thinking and execution capabilities

  • Excellent communication and analytical skills

  • Creative mindset for branding, packaging, and product innovations

Primary Objectives:

  • To build and scale the Perfume category for the organization

  • Lead end-to-end Sales and Marketing operations for perfumes

Key Responsibilities:

  • Develop overall product and marketing strategy for perfumes – covering product range, SKUs, pricing, packaging, distribution, and promotion.

  • Engage with multiple sales formats to drive product placement and revenue growth.

  • Conduct competitive scans and provide market intelligence.

  • Oversee consumer research to align with trends and preferences.

  • Collaborate with branding and communication agencies for campaigns and creatives.

  • Innovate on packaging formats for different occasions and consumer segments.

  • Work with perfume vendors for sourcing and development.

  • Design and execute sales promotion plans.

  • Drive sales tie-ups and partnerships to boost market penetration.

Stakeholders overview:

Key Internal Stakeholders

Key External Stakeholders

Packaging

Distributors and Retailers

Product Development

Branding Agencies

Logistics & Supply

Perfume Vendors

Costing

Research Agencies

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