Brand Strategist

About PanScience Innovations

PSI is India's largest venture studio in AI and Deep Tech, headquartered in New Delhi. We're committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up.

We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content.

Role Overview

The Brand Strategist will be responsible for crafting brand strategies that enhance visibility, strengthen identity, and build meaningful connections with target audiences. This role requires a blend of analytical thinking, creativity, and market insight to translate business goals into powerful brand experiences.

Key Responsibilities

• Develop and implement brand strategies that align with business objectives and market opportunities.
• Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning.
• Define brand voice, tone, and messaging across all channels to ensure consistency.
• Collaborate with marketing, creative, and product teams to execute integrated campaigns that reinforce brand positioning.
• Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
• Develop strategies for brand partnerships, collaborations, and growth initiatives.
• Ensure all external communications and campaigns are aligned with brand guidelines and vision.

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus).
• 4–5 years of experience
  as a Brand Strategist, Brand Manager, or in a similar role.
• Strong understanding of branding, digital marketing, and consumer psychology.
• Excellent research, analytical, and problem-solving skills.
• Creative mindset with the ability to translate insights into actionable strategies.
• Strong communication and presentation skills.
• Ability to manage multiple projects and work cross-functionally in a fast-paced environment.

What We Offer

• Opportunity to shape and grow innovative brands.
• Collaborative and dynamic work environment.
• Professional development and growth opportunities.
• Competitive compensation and benefits.