Lead - Corporate Leasing/Senior Lead - Corporate Leasing

Job Purpose
This role oversees BAU product development of all modules of Equipment Leasing, with direct responsibility for managing Worksite Marketing initiatives by coordinating with digital marketing and business verticals, while also owning content strategy and Figma-based design execution across key customer journeys for the business verticals using the modules.Duties and Responsibilities
1. Oversee day-to-day (BAU) product development activities to ensure timely delivery and quality of features across Lead Management, Corporate Leasing, and Worksite Marketing journeys.
2. Directly manage Worksite Marketing initiatives by liaising closely with digital marketing teams and relevant business verticals to align strategies and execution. Also, this will be used horizontally by other business verticals of BFL and hence would need strong Liaoning with respective Business and COE teams
3. Own content strategy, creation, and management across platforms, ensuring consistency, accuracy, and brand alignment.
4. Supervise UI/UX design efforts using Figma, translating business requirements into intuitive, user-centric interfaces.
5. Collaborate with cross-functional teams including product, marketing, design, and technology to drive seamless execution and continuous improvement.
6. Monitor and report on key metrics and outcomes related to Worksite Marketing and product enhancements, supporting data-driven decision-making.
7. Act as a bridge between the National Head and delivery teams, ensuring alignment of BAU activities with broader strategic goals.
8. Manage stakeholder expectations and foster strong communication across business units to facilitate smooth operations and issue resolution.
9. Monitor key metrics of the integrations and usage to ensure BCP and ensure zero journey frictions as desired by internal or external stakeholders
10. Entire campaign and Communication frame to internal and external stakeholders between all products to all stakeholders will be owned and governed in this roleKey Decisions / Dimensions

• Prioritizing and targeting Worksite Marketing campaigns aligned with business goals

• Defining content strategy and messaging for marketing assets

• Selecting digital channels and campaign formats with marketing teams

• Resolving cross-functional blockers and aligning stakeholders

• Approving campaign plans, timelines, and launch strategies

• Setting performance metrics and feedback processes for campaigns

• Escalating and addressing delays or misalignments across teams

• Driving process improvements for better coordination and deliveryMajor Challenges

• Balancing daily BAU tasks with long-term strategic initiatives

• Coordinating effectively across multiple teams with differing priorities

• Driving execution without direct authority over cross-functional teams

• Ensuring consistent, high-quality content across platforms with frequent updates

• Managing and reviewing design outputs in Figma across varied user journeys

• Handling diverse stakeholder expectations and aligning them toward shared goals

• Responding quickly to changing marketing and business requirements

• Delivering within tight timelines and resource constraints while maintaining qualityRequired Qualifications and Experience
a) Qualifications
 Graduates with relevant experience (Preferably post graduates)
a) Work Experience

• 7+ years of experience in Marketing, Business, COE teams.

• Strong understanding of Fair Practice Code and regulatory guidelines (preferably in financial services).

• Excellent communication and stakeholder coordination skills.

•  Attention to detail and a proactive problem-solving approach.

• Problem solver and quick decisioning with no compromise on stakeholder management

• Hungry for being a part of best in class National Product

---