Marketing Executive

4 days ago

Bhopal, Madhya Pradesh, India Credencial management system Full time ₹ 1,71,840 - ₹ 2,64,624 per year

A Marketing Executive contributes to and delivers marketing campaigns to promote products, services, or causes. They typically work within a marketing team and handle day-to-day marketing activities across digital and offline channels. The role can vary depending on company size and sector—ranging from practical implementation tasks in smaller teams to specialized duties in larger organizations.

  1. Key Responsibilities

Marketing executives are involved in a broad range of marketing activities. Common responsibilities include:

Core Duties:

  • Developing and implementing integrated marketing campaigns for products or services.
  • Creating and developing brand awareness.
  • Planning and coordinating advertising, public relations, direct marketing, and event activities.
  • Writing, proofreading, and producing marketing content including brochures, ads, videos, blog posts, and social media.
  • Running social media accounts and digital marketing activities.
  • Organizing and attending promotional events, seminars, conferences, exhibitions.
  • Sourcing and managing advertising and sponsorship opportunities.
  • Liaising with external creative agencies, designers, and printers.
  • Conducting market research through surveys, focus groups, and competitor analysis.
  • Updating and maintaining customer databases and CRM systems.
  • Monitoring campaign performance using analytics tools and reporting to management.
  • Managing budgets and ensuring marketing activities align with business goals.

  • Developing relationships with key internal and external stakeholders

  • Skills Required

Marketing executives need a versatile set of skills, including:

  • Communication & Interpersonal Skills: Clear communication with teams, clients, and stakeholders.
  • Creativity: Ability to generate innovative marketing ideas and campaigns.
  • Copywriting & Content Creation: Writing engaging marketing copy for various platforms.
  • Analytical Thinking: Evaluating campaign success and customer behavior.
  • Commercial Awareness: Understanding business needs and market trends.
  • Digital & IT Skills: Proficiency with social media platforms, CMS tools (e.g., WordPress), marketing automation (e.g., Mailchimp, HubSpot), analytics (e.g., Google Analytics), SEO basics.
  • Project Management: Organizing multiple tasks and meeting deadlines.
  • Teamwork & Leadership: Collaborating within teams and potentially managing junior staff.
  • Flexibility & Stress Management: Adapting to changing priorities and working under pressure.
  • Numeracy: Handling budgets and interpreting marketing data.

  • Additional: Foreign language skills may be beneficial for multinational companies.

  • Qualifications and Experience

  • Educational Background

  • Usually open to graduates from any discipline.
  • Degrees or higher qualifications in Marketing, Business, Communications, Advertising, Psychology, IT, or related fields are advantageous.
  • Professional qualifications (e.g., Chartered Institute of Marketing - CIM) can boost prospects.
  • Marketing apprenticeships and short courses are also valuable pathways.
  • Experience
  • Entry typically starts at marketing assistant or junior marketing executive levels.
  • Relevant internships, placements, or part-time marketing work preferred.
  • Experience in sales, customer service, market research, or PR is helpful.

Job Types: Full-time, Permanent

Pay: ₹14, ₹20,407.00 per month

Benefits:

  • Cell phone reimbursement

Language:

  • English (Preferred)

Work Location: In person

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