Content Writer

Function: Marketing

Location: HSR Layout, Bangalore

Role Type: Full-time

About AppsForBharat

AppsForBharat, a series C funded faith-tech startup, is backed by India's best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe. 

Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years. 

The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world's largest app for Hindu devotees and growing 20-25% month-on-month. 

Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article Try the Sri Mandir app: Android / iOS 

Role Description for Content Writer

We are seeking a content professional passionate about the devotional and mythology space, with strong skills in research, writing, and editing in both English and Hindi. The role involves creating high-quality, SEO-friendly content across multiple formats and channels while maintaining editorial standards and managing calendars. You will collaborate with writers, designers, and cross-functional teams to deliver impactful, engaging, and reader-friendly content for Indian and global audiences.

Responsibilities 

1. Ability to research devotional and mythology space to create in-depth rich content

2. Create & Translate content for various marketing collaterals/channels like eBook, infographic, Quiz in English/Hindi 

3. Researching relevant trends, hot and trending keywords, gaps in content online, to create fresh content for Devotional space for Indian and Global users. 

4.  Setting up content quality benchmarks and managing the quality of content being published.

5. Creating a monthly and seasonal editorial calendar with the editorial team 

6. Commissioning articles from the writing team (both freelance and in-house) and ensuring on-time delivery. 

7.  Evaluate and approve the submitted articles for cohesiveness and maintaining the voice and freshness of the content. 

8.  Editing and rewriting articles, some of which may be rejected or returned to the writer for revision.

9.   Editing and rewriting descriptions, website content, marketing communications, etc. 

10. Ensuring all published content is of top-notch quality and reader-friendly 

11.  Ensuring all published content is SEO friendly. 

12.  Ability to collaborate with multiple teams and deliver efficient results. 

13.  Overseeing artwork, design, and photography for web content 

Requirements 

1.  Excellent English/Hindi Writing Skills with the ability to research, structure, and deliver grammatically error-free content. 

2.  Fluent in Hindi/English Speaking and Writing. 

3.  Interest towards Devotional, Mythology and Spiritual space 

4.  Good understanding of Data and the ability to gather insights for better results. 

5.  Highly accountable and took initiatives 

6. Process-oriented mindset and scale thinking 

7. Experienced in building teams and scalable processes 

8. Loved technology and how it can be used to scale processes 

Additional Perks 

Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with. As a company, we believe in autonomous small teams for maximum impact. We strive for organizational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have: 

1. A competitive salary. 

2.  Peaceful & pet-friendly office at the heart of HSR Layout 

3. Medical cover for you and your loved ones 

Do your most meaningful work alongside us. Be a part of something big