Web Analyst

6 days ago

Noida, Uttar Pradesh, India Edvanta Technologies Private Limited Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Location: Noida, India

Company: Edvanta Technologies

Work mode: Work from office

Experience: 6 months +

Edvanta is scaling its analytics practice across our websites and partner properties. We are hiring a hands-on specialist to build and maintain a reliable analytics stack that helps our teams make clear, data-backed decisions.

Responsibilities
  • Own the end-to-end tracking plan for web and app surfaces. Translate business questions into events, parameters, and KPIs.
  • Define clean, extensible data layer schemas and coordinate with developers to implement them across properties.
  • Configure and maintain GTM containers, both client-side and server-side. Set up tags, triggers, variables, custom templates, and consent settings.
  • Implement and QA GA4 across multiple properties, including event mapping, custom dimensions, audiences, conversions, and cross-domain tracking.
  • Manage BigQuery export from GA4. Validate data, write SQL to troubleshoot issues, and support downstream reporting.
  • Build and maintain Looker Studio dashboards for marketing, product, and leadership stakeholders.
  • Configure and analyze Microsoft Clarity. Turn heat-maps and session recordings into actionable insights.
  • Partner with marketing teams to run A/B tests in Adobe Target.
  • Create analytics decks and weekly reports that highlight trends, anomalies, and recommendations.
  • Establish QA checklists and alerting for releases.
Requirements
Must-have skills
  • Practical knowledge of GA4 and GTM, including data layer design and event modeling.
  • Experience with GTM server-side setup and maintenance. Familiarity with Cloud Run, App Engine is a plus.
  • Strong testing and debugging habits. Comfort with browser dev tools, network requests, and common analytics QA workflows.
  • Working knowledge of BigQuery and basic SQL for validation and analysis.
  • Ability to translate findings into clear business recommendations.
  • Comfortable coordinating with engineers and non-technical stakeholders.
Good to have
  • Experience with Adobe Target activities and reporting.
  • Familiarity with Meta, Google Ads, and other platforms' Conversion APIs.
  • JavaScript fundamentals for writing custom HTML tags and parsers.
  • Experience with UTM governance and campaign taxonomy.
  • Exposure to server-side tagging architectures, caching, and security.

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