Sales Representative

Job Title: Sales Representative

Department: Sales & Marketing

Reporting To: Sales Manager / Sales Director

Location: Krishnagiri

Industry: Customized Lithium Battery Pack Manufacturing (for Robotics, ESS, MHE, Industrial Applications)

Job Purpose

To generate new business opportunities, maintain customer relationships, and achieve sales targets by promoting customized lithium battery solutions designed for industrial, commercial, and mobility applications.

Key Roles & Responsibilities

1. Lead Generation & Business Development

• Identify and approach potential clients in target sectors — robotics, EV, energy storage systems (ESS), industrial automation, telecom, and solar integration.
• Build and manage a strong sales pipeline through market research, networking, and cold outreach.
• Visit customer sites to understand technical requirements and application needs.
• Develop and present customized proposals based on client requirements and technical feasibility.

2. Customer Relationship Management

• Maintain long-term relationships with existing customers and OEM clients.
• Handle enquiries, quotations, and follow-ups professionally to close deals efficiently.
• Coordinate with engineering and production teams to ensure customer specifications are accurately translated into design and production.
• Provide timely after-sales support and ensure customer satisfaction.

3. Technical & Product Knowledge

• Understand the features and advantages of various lithium battery chemistries (e.g., LFP, NMC,LTO).
• Explain product performance parameters — voltage, capacity, discharge rate, BMS features, communication (CAN/RS485), and safety certifications.
• Assist customers in selecting the right battery configuration for their application.
• Stay updated on industry trends, competitor products, and new technologies.

4. Sales Reporting & Target Achievement

• Achieve assigned monthly, quarterly, and annual sales targets.
• Prepare sales forecasts, reports, and market feedback for management review.
• Use CRM tools to log customer data, opportunities, and pipeline status.
• Support the development of sales strategies and promotional campaigns.

5. Cross-Functional Coordination

• Work closely with production, design, and procurement teams to ensure on-time delivery.
• Coordinate with quality and testing departments for client demonstrations or FATs (Factory Acceptance Tests).
• Provide market feedback to R&D for improving or customizing battery designs.

Required Qualifications

• Education: Diploma / B.E. / B.Tech in Electrical, Electronics, or Mechanical Engineering.
• Experience: 2–5 years in B2B technical sales, preferably in battery, energy storage, or electronics industry.
• Skills:
• Excellent communication and negotiation skills
• Strong technical understanding of lithium battery systems
• Customer-centric and result-driven approach

Key Performance Indicators (KPIs)

• Number of new customer acquisitions
• Monthly sales revenue achievement
• Lead conversion ratio
• Customer retention rate
• Timely quotation response and follow-up efficiency

Personal Attributes

• Self-motivated and target-oriented
• Strong presentation and interpersonal skills
• Quick learner with a technical mindset
• Willing to travel frequently to client sites and expos

Career Path

Sales Representative → Senior Sales Executive → Sales Manager → Regional Sales Head / Business Development Manager

Job Type: Full-time

Pay: ₹12, ₹30,000.00 per month

Work Location: In person