Digital Marketing Specialist
11 hours ago
We're looking for a Performance Marketing Specialist who's passionate about driving measurable results through paid campaigns and local SEO. You'll be managing multiple client accounts across industries — from lifestyle to events, and will be responsible for optimizing ad performance, tracking results, and ensuring maximum ROI.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns.
- Manage and scale Google Ads (Search, Display, YouTube) with performance-focused strategies.
- Optimize and maintain Google My Business (GMB) listings for improved local SEO rankings.
- Conduct keyword research, competitor analysis, and implement on-page/off-page SEO tactics.
- Monitor daily campaign performance and create weekly/monthly reports with insights and action points.
- Collaborate with the creative and content teams to align ad creatives with campaign goals.
- Stay updated on the latest digital marketing trends, tools, and best practices.
Requirements
- 1–3 years of hands-on experience in Meta Ads, Google Ads, and Local SEO.
- Strong understanding of CPC, CTR, ROAS, CPM, and conversion tracking.
- Experience with Google Analytics, Google Tag Manager, and Google Search Console.
- Knowledge of GMB optimization and local keyword ranking strategies.
- Proficiency in preparing and presenting performance reports.
- Basic understanding of ad creatives and A/B testing.
- Self-motivated, data-driven, and detail-oriented mindset.
Job Type: Full-time
Pay: ₹10, ₹30,761.38 per month
Experience:
- Meta ads: 1 year (Preferred)
- SEO: 1 year (Preferred)
Work Location: In person
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