PPC Specialist

2 days ago

Chandigarh, Chandigarh, India ZB Digital Full time ₹ 4,50,000 - ₹ 6,00,000 per year

About ZB Digital

ZB Digital is a performance-focused marketing agency that helps law firms, healthcare practices, and service businesses across the U.S. scale through ROI-driven campaigns and automation.

We manage ad budgets across multiple clients every day — optimizing, testing, and building marketing systems that deliver measurable results, not vanity metrics.

About the Role

We're looking for a PPC Specialist who lives and breathes ad performance. You'll be managing Google Ads and Meta Ads campaigns for multiple U.S.-based clients.

Your role is to plan, launch, and optimize campaigns that consistently hit KPIs — while collaborating with our creative team for ad visuals and landing page improvements.

Responsibilities

  • Plan, launch, and optimize Google Search, Display, and Performance Max campaigns.
  • Manage Meta Ads (Lead Gen, Awareness, Conversion) with data-driven strategies.
  • Track daily performance, identify issues, and optimize budgets accordingly.
  • A/B test creatives, headlines, targeting, and bidding strategies.
  • Conduct keyword and competitor research.
  • Create weekly performance reports with insights and next steps.
  • Coordinate with the editor/designer for ad creatives and visuals.
  • Ensure accurate conversion tracking across all platforms (GA4, Pixel, UTM).

Required Skills

  • 2+ years of hands-on Google Ads & Meta Ads experience.
  • Deep understanding of campaign structure, quality score, bidding, and audience targeting.
  • Experience handling multiple ad accounts simultaneously.
  • Proficiency with Google Analytics, Tag Manager, UTM tracking, and reporting tools.
  • Strong analytical and data interpretation skills.
  • Bonus: experience with landing page CRO and A/B testing tools.

Tools You'll Use

  • Google Ads Manager
  • Meta Business Suite
  • Google Analytics / Tag Manager
  • Google Sheets / Data Studio (Looker)
  • ClickUp for task management
  • Slack for communication

Screening Questions for Indeed

  • How many years of experience do you have running Google Ads?
  • How many years of experience do you have running Meta Ads?
  • Have you handled multiple ad accounts simultaneously? (Yes/No)
  • What's your current monthly salary (INR)?
  • What's your expected salary range (INR)?
  • Share an example of a campaign you managed — include budget, objective, and results.
  • Are you comfortable working with U.S. clients and time zones? (Yes/No)

Work Structure

  • 6-day work week (Mon–Sat)
  • Daily updates via Slack / ClickUp
  • Weekly performance review with Zeeshan
  • Opportunity to lead ad operations as we scale

Job Types: Full-time, Permanent

Pay: ₹25, ₹50,000.00 per month

Benefits:

  • Flexible schedule
  • Food provided
  • Internet reimbursement
  • Paid sick time
  • Paid time off

Work Location: In person

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