Marketing Automation Executive

3 days ago

Bhayandar Mumbai Suburban Thane, India Asmita Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Office Location - Mira Road, Thane.

Landmark - 5 to 10 mins walking distance from Mira Road East Railway Station.

Working time: 10.00 AM to 6.00 PM

Wording Days : 6 Days Working (2nd & 4th Saturday Week Off)

Website:

Role Overview:

The Marketing Automation Executive will be responsible for executing, optimising, and analysing targeted Email and WhatsApp marketing campaigns. The role requires strong skills in audience segmentation, automation workflows, campaign performance analysis, and the ability to deliver personalised and engaging communication to drive customer engagement, retention, and conversion.

Key Responsibilities

1. Campaign Management

  • Plan, create, and implement Email & WhatsApp campaigns in alignment with the marketing calendar.
  • Collaborate with content, design, and sales teams to develop engaging campaign concepts.
  • Monitor, test, and optimize for maximum reach, engagement, and conversion.\

2. Segmentation & Targeting

  • Perform audience segmentation and smart targeting for personalized campaigns.
  • Manage and maintain segmented email lists and WhatsApp contact groups.
  • Maintain data hygiene and ensure accurate CRM database updates.

3. Strategic Ownership

  • Provide data-driven recommendations for new campaigns, creative angles, and audience targeting.
  • Conduct competitor analysis and track industry trends to improve campaign effectiveness.
  • Align campaigns with broader marketing goals and brand positioning.

4. Testing & Optimization

  • Conduct A/B testing for subject lines, content, and send times.
  • Track and analyze campaign performance via ESP analytics and Google Analytics.
  • Optimize based on KPIs such as open rate, CTR, and conversions.

5. CRM & Integration Skills

  • Integrate Email & WhatsApp marketing platforms with CRM tools like HubSpot, Zoho, or Salesforce.
  • Implement and manage automation workflows using Mailchimp, Zapier, Pabbly, or similar tools.
  • Utilize API and webhook integrations for lead management and reporting.

6. Compliance & Best Practices

  • Ensure adherence to GDPR, TRAI guidelines, and WhatsApp Business policies.
  • Manage opt-in/opt-out processes and maintain audience trust.

7. Preferred Industry Experience

  • Experience in FMCG or D2C sectors preferred.
  • Understanding of audience cultural nuances for personalized engagement.

Qualifications & Skills

  • Bachelors Degree in Technology, Marketing, or related field.
  • 3 to 5 years of experience in Email & WhatsApp marketing.
  • Proficiency in ESPs like Mailchimp, HubSpot, Klaviyo, etc.
  • Strong knowledge of automation tools (Zapier, Pabbly), API, and webhooks.
  • Excellent copywriting skills for subject lines, CTAs, and short-form messaging.
  • Analytical mindset with the ability to turn insights into action.

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