Growth Marketing Manager-

5 days ago

Gurgaon, Haryana, India Contify Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions. Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 1 Mn+ sources in real-time. Contify is rapidly growing, with more than 275 people across two offices in India. Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.

Core Mandate

Own
account-based marketing, persona-driven content direction, branding, and marketing operations

. Ensure campaigns resonate with ICPs, strengthen brand equity, and reporting shows clear ROI.

Responsibilities

ABM Programs

  • Define
    ICP, persona mapping, and account targeting

with Sales.
- Run
ABM campaigns

(email nurtures, SDR alignment, events, social amplification).
- Build
account-level dashboards

to track engagement and pipeline movement.

Content Strategy & Messaging

  • Guide
    persona-based content briefs

(ads, nurture emails, landing pages, case studies).
- Align messaging with
industry use cases

(IT, BFSI, Manufacturing, Healthcare).
- Work with content/SEO team to deliver
conversion-ready assets

.

Marketing Operations & Analytics

  • Manage
    CRM & automation workflows

(HubSpot).
- Ensure
lead scoring, routing, and attribution

accuracy.
- Build
dashboards

for CEO/AVP Sales to track pipeline impact.

Branding & Communications

  • Ensure
    brand consistency

across campaigns, Website, events, and social channels.
- Collaborate on
PR, thought leadership and analyst engagement

initiatives.
- Partner with design and content teams to evolve
brand storytelling

and positioning.

Collaborations

  • Partner with Performance Lead on campaign execution (ads + landing pages + nurture).
  • Enable SDRs with
    account insights & campaign messaging

.

Success Metrics

  • ABM Engagement:

Account level opens, clicks, SDR connects.
- Attribution Accuracy:

MQL → SQL conversion and ROI visibility.
- Content Effectiveness:

CTR, conversion lift, engagement by persona.
- Ops Hygiene:

CRM health, lead routing accuracy.
- Brand Impact:

Consistency in messaging, improved brand recall in ICP accounts.

What We're Looking For

  • 6 to 9 years

of B2B SaaS marketing experience.
- Proven success in
ABM program design and execution

.
- Strong
content strategy and persona based messaging

experience.
- Hands on with
HubSpot

for CRM/automation.
- Exposure to
brand building and marketing communications

.
- Strong collaborator with Sales, SDRs, and Content/SEO teams.

Who Should Apply

Apply if you've
run ABM campaigns, guided content for ICPs, managed CRM workflows, and contributed to brand building

.

Don't apply if your experience is limited to
content writing only

or
reporting-only marketing ops

.

How to Apply:

Send your updated resume to  

Note

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.

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